MDEC in powering digital Malaysia

(marketingmagazine.com.my) – How does a ‘small-village girl from Pasir Mas’ grow up to drive digital transformation in Malaysia?

In her article titled, ‘Driving the digital economy transformation’, Dato’ Yasmin shares her journey going from global companies such as Microsoft and Dell to become the CEO of Malaysia Digital Economy Corporation.

Highlighting the key focuses of MDEC, Dato’ Yasmin shared more on the historical progression of Malaysia’s digital journey spinning off from the inception of Multimedia Super Corridor (MSC) in 1996. Anchored in Cyberjaya, she shared her pride in seeing how Cyberjaya had changed from a land filled with oil palm trees to housing regional offices for IBM, Experian and DHL.

She then hones into MDEC’s key achievements among which were:

• Attracting foreign direct investments

• To ensure that direct investments where followed through successfully. Quoting Scope for Standard Chartered Bank’s wholly owned subsidiary for example has over 4,000 local employees working under them with plans of furthering its investment to set a 24/7 “Collective Intelligence and Command Centre” here, for the banking group’s global operations

• Responsible for securing RM285bil worth of investments for the country

Those are just what’s on the tip of the iceberg of what MDEC has achieved, for a bigger picture on what’s up Dato’ Yasmin’s sleeve in taking Malaysia’s digital growth to greater heights read her full article here: http://www.thestar.com.my/business/business-news/2016/02/06/driving-the-digital-economy-transformation/

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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