MDEC in powering digital Malaysia

MDEC CEO dato yasmin

MDEC CEO Dato Yasmin( – How does a ‘small-village girl from Pasir Mas’ grow up to drive digital transformation in Malaysia?

In her article titled, ‘Driving the digital economy transformation’, Dato’ Yasmin shares her journey going from global companies such as Microsoft and Dell to become the CEO of Malaysia Digital Economy Corporation.

Highlighting the key focuses of MDEC, Dato’ Yasmin shared more on the historical progression of Malaysia’s digital journey spinning off from the inception of Multimedia Super Corridor (MSC) in 1996. Anchored in Cyberjaya, she shared her pride in seeing how Cyberjaya had changed from a land filled with oil palm trees to housing regional offices for IBM, Experian and DHL.

She then hones into MDEC’s key achievements among which were:

• Attracting foreign direct investments

• To ensure that direct investments where followed through successfully. Quoting Scope for Standard Chartered Bank’s wholly owned subsidiary for example has over 4,000 local employees working under them with plans of furthering its investment to set a 24/7 “Collective Intelligence and Command Centre” here, for the banking group’s global operations

• Responsible for securing RM285bil worth of investments for the country

Those are just what’s on the tip of the iceberg of what MDEC has achieved, for a bigger picture on what’s up Dato’ Yasmin’s sleeve in taking Malaysia’s digital growth to greater heights read her full article here:

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
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