More than 30 international experts to make a big entrance on 21 March
The Hong Kong Trade Development Council will be launching the inaugural MarketingPulse conference on 21 March. The conference which features more than 30 international experts in marketing, media, advertising and brand management, will examine the latest marketing trends and offer insights and success stories from top industry representatives.
The conference aims to help companies enhance their competitiveness in marketing and brand promotion while highlighting Hong Kong’s standing as the region’s premier marketing hub.
“To effectively attract customers in different markets, age groups and categories, companies need different techniques and market knowledge. For that reason, MarketingPulse will explore a diverse range of topical marketing subjects, including content marketing, social media applications, key opinion leader (KOL) tactics, and marketing strategies,” said Raymond Yip, HKTDC Deputy Executive Director.
MarketingPulse conference will feature several legendary advertising gurus including Joshua Grossberg, Group Creative Director of McCann New York; Peter Lefebvre, Creative Director of Leo Burnett; Kazuhiro Shimura, Creative Director of Dentsu Inc; Spencer Wong, Chairman and Chief Creative Officer of McCann & Spencer; and Tommy Li, Creative Director of Tommy Li Design Workshop Ltd. During these sessions, speakers will discuss the role of creative marketing in winning over consumers.
In collaboration with the IAB Hong Kong powered by HKDMA, a breakout session will be organised to explore “A Look at the Present and Future of Data-driven Marketing & Advertising”. The session will feature several data analytics and digital experts, who will show how these technologies can be used to enhance marketing.
Companies need to have a comprehensive brand management strategy to maintain customer loyalty and attract new clients. It requires a combination of marketing and business strategies and agility in navigating market changes. Insights from heads of top global brands, including Sara Riis-Carstensen, Head of Global Branding of De Beers, will discuss how to keep brands fresh. Kei Suzuki, Director of Ryohin Keikaku Co, Ltd., will share how MUJI turned a household product company into a lifestyle brand. JiPeng Men, Vice President of JD.com, will explain how the company quickly established a firm foothold in a highly competitive e-tailing industry. Evan Greene, Chief Marketing Officer of The Recording Academy (The GRAMMYs), and Qin Hai Hu, Brand Director of Chinese mainland skincare product brand Pechoin, will share how they rejuvenated their respective brands.
With the constantly evolving global marketing playbook and marketing strategies now intricately linked with digital media platforms, Assaf Tarnopolsky, Director of Marketing Solutions, South East Asia, North Asia & Japan of LinkedIn; and Maya Hari, Vice President, Asia Pacific of Twitter; will explain the ins and outs of social media marketing. In other sessions, Viveca Chan, Chairman and CEO of WE Marketing Group; 3water Li, Founder of W, who is widely respected in the industry for his comprehensive interactive marketing strategy; Kosuke Sogo, CEO & Co-founder of AnyMind Group, a company with expertise in raising clients’ efficiency with a suite of AI-based solutions; and Vincent Tsui, Founder & CEO of Toast Communications Ltd, will discuss how to leverage story-telling and content marketing to target different markets.
The Exhibition Zone will also feature nearly 20 companies all engaged in new media advertising and marketing, content marketing, search engine optimisation, data-driven marketing solutions, customer service platforms and AI platforms.
All these companies will showcase their innovative marketing strategies, technologies and solutions, while highlighting Hong Kong’s marketing prowess. Adding to it, an on-site business matching service will arrange one-on-one meetings for brands and exhibiting marketing agencies to explore collaboration opportunities.
The HKTDC will also be organising various networking events for brand representatives and marketing companies to exchange intelligence and build networks.
For more details:
Date: 21 March 2018 (Wednesday)
Venue: Halls 3DE, Hong Kong Convention and Exhibition Centre