MARKETING ON AIR: Discussing Trump, Data and everything in between

 (marketingmagazine.com.my) – MARKETING’s Chief Content Officer, Malati Siniah stopped by BFM’s Marketing Mojo today to speak on the recent US elections, how radio was evolving and the upcoming Malaysian Media Conference (MMC).

With the recent election results what can we expect next from the Trump Brand?

How are brands reacting to the news and why is New Balance coming under fire?

Will Artificial Intelligence be the next frontier of Data?

Find out what was discussed during the session in the podcast below:

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The Malaysian Media Conference 2016

Date: 14 November 2016

Time: 08:30am – 06:00pm

Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

Interested in joining the event? It’s still not too late contact:[email protected]

Will you Sink or Swim in 2017?

Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!

From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.

Look forward to a full day of case studies and real-market experiences from the following speakers:

• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications

Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!

Download the full programme here

Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

Interested in joining or sponsoring the event? Contact: [email protected]