MARKETING Magazine caps a great year with the Art of Strategy.

Participants pose with Sutapa Bhattacharya at the end of the workshop

Marketing Magazine wrapped up this year of events with one final workshop conducted by Sutapa Bhattacharya, the General Manager for Strategic Communication and Branding at Tenaga Nasional Berhad.

Her workshop titled “Strategic Brand Planning” held at the Sime Darby Convention Center, was a comprehensive syllabus on brand strategy topics and included a variety of group exercises to put the theory into practice. The workshop was attended by 23 participants from relevant industries.

Her aim was to empower participants to formulate, analyse and sharpen their brand. By delving into writing, communication and corporate strategies, Sutapa guided participants through the process involved in planning and executing a successful business strategy.

Sutapa is also most recently the recipient of the CMO Award for Best Marketer in Millennial Marketing.