Malaysia Airlines releases a special video in celebration of Malaysia Day | MARKETING Magazine Asia

Malaysia Airlines releases a special video in celebration of Malaysia Day


To mark Malaysia Day on September 16, Malaysia Airlines Berhad (MAB) has released a special 4.17-minute video celebrating local hospitality.

The video, which can be viewed below revolves around a social experiment (with a twist), aimed at proving that our unique brand of hospitality is not just found on board but is imbued in the hearts of all Malaysians. M&C Saatchi was involved in the video.

20 multi-racial Malaysians, from different walks of life and age groups, were invited to volunteer their time, not knowing what was in store for them, but just wanting to be a part of a special Malaysia Day project. The end result of the social experiment proved beyond reasonable doubt that Malaysians are a perfect representation of unity in diversity.

Malaysia Airlines’ Group CEO Izham Ismail said, “As Malaysians, although there are many things that set us apart, we share common values and principles that bind us. This includes prioritizing the needs of others above our own. This is Malaysian Hospitality in every sense of the word and what we as Malaysians are best known for.

Our hospitality is a reflection of the combined values of unity, tolerance and warmth which comes as second nature to all Malaysians regardless of race and religion. These values are also a representation of us as the National Carrier.”

He added, “Malaysia Day is a celebration of the coming together of all 14 states and federal territories of Malaysia as one nation, united. Cutting across multi-racial cultures and beliefs, we are taught from a young age, to be understanding, tolerant and considerate of everyone we meet. These are the intrinsic values that we, as Malaysians practice. This is also what binds us as a nation and unites us in harmony.”