Look who’s parked at MARKETING

Kabali thumbnail

(Marketingmagazine.com.my) – By: Malati Siniah

Earlier this morning we spotted a Lamborghini parked right across MARKETING’s office in TTDI featuring a promotional picture of Indian superstar Rajinikanth’s latest movie Kabali.

The car attracted plenty of curious onlookers stopping by to take snapshots of the car which carried the caption “I want to give this Lamborghini to you!”.

A quick check on the website featured on the car revealed the person behind the marketing gambit. Dato’ Seri MahadiBZ a wealth advisor and motivational speaker who’s usually running his recruitment by promising his new recruits that they would receive a new Lamborghini.

Interesting move on tying his existing campaign to the blockbuster hit that has gotten Malaysia and the whole world buzzing.

Even before its launch, the teaser trailer for Kabali, launched in April clocked 5 million views in less than 24 hours, becoming the most viewed movie trailer in Asia ever.

An hour after the actual movie launch an almost complete clip of the entire film was uploaded on video hosting site Vimeo and got 2 million views in just two hours.

While Dato’ Seri MahadiBZ wrapped, a Lamborghini, Air Asia, the official airline partner for Kabali took it a step further by covering its aircraft with an image of the superstar.

Is this the ‘New Realities’ of marketing? Join the conversation here


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The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

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Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

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More details www.marketingmagazine.com.my/cmo2016


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