Live Sports remains strategic growth pillar for Astro

3 months ago

After a 30-year hunt for the Premier League title, Liverpool is now being hunted by the likes of Manchester City, Manchester United and Chelsea in the 2020/21 season as Jurgen Klopp’s team fights to defend the crown. The new season kicks off on 12 September 2020 and with Astro Sports Pack, football fans can have the front row seats to experience every moment of Premier League drama. 

Euan Smith (picture), Group COO and CEO, TV of Astro said, “Sports fans are some of our most engaged and enthusiastic viewers. With live sports making its return, Astro is back stronger and more excited than ever to serve Malaysian sports fans with the biggest sporting events from around the world. And there’s no bigger and more exciting football league than the Premier League. Besides providing the most comprehensive coverage, we are taking football viewing to the next level with our Ultra Box and Broadband offering live matches in unparalleled 4K UHD.”
As the official and exclusive Premier League broadcaster in Malaysia, Astro brings sports fans all 380 matches live on TV and Astro GO. La Liga, Ligue 1 and Serie A, as well Formula 1, Moto GP, UFC, NBA and many more are slated to return.

Best Viewing Experience Get the best viewing experience with Astro Ultra Box to watch selected Premier League matches live in 4K UHD, which offers 4X more clarity than HD. Bundling Ultra Box with Astro Broadband will enable interactivity and the ability to stream content on demand. The New Astro experience includes Cloud Recording, a fresh new user interface that works seamlessly across devices, improved content recommendations based on your sports viewing history, play from start of any live match and the ability to record multiple live sports events at the same time.

Best Fans Engagement CK Lee (picture), Head of Sports of Astro added, “Astro is constantly looking for new ways for fans to live out their passion for sports and engage with their sporting heroes. By going digital, we are able to offer money- can’t-buy experience such as virtual meet and greets with Premier League footballers and pundits. In addition, look out for live match viewing parties with Astro SuperSport hosts and talents and opportunities to win exclusive merchandise.” 

Astro partners with the Premier League to ‘Boot Out Piracy’ 
In partnership with Astro, the Premier League will next week be launching its first anti-piracy campaign, ‘Boot Out Piracy’. The advertising campaign, which will run across digital platforms, aims to raise awareness of the compromised viewing quality and the risks fans face when watching matches via illegal streams such as malware and ransomware, which often lead to data theft and fraud. 


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