Tai to head Maxis marketing

Sulin Lau, Head of Marketing Services at Maxis is leaving to join Facebook Regional as Head of Agency and will be based out of Singapore by year end.

Tai Kam Leong (picture), currently Head of Home at Maxis, will take over her role with an expanded portfolio to lead business development and partnerships as Head of Branding and Partnerships.

Before Maxis, Tai was Managing Director of Rapp Singapore for a year and prior to that Head of Strategy at DDB Group Singapore and Naga DDB.

He will oversee brand strategy and transformation, digital and social strategy, go-to-market activation, customer insight, business development  and marketing partnerships for Maxis.