Issue #239 showcases AirAsia and much more!

The “Amazon Of Travel” is coming!

In a world where data rules, companies are now looking towards harnessing their intricate learnings of their clientele and improving their products to appeal to a discerning marketplace. AirAsia is well on its way to that goal.

Everyone is looking for a one-stop centre that can cater to their every whim. In the world of travel, it’s always about getting flights, booking hotels, planning excursions and other lifestyle related purchases.

AirAsia has the vision of putting all of that under one roof. Its competitors are cautioning them, but the company is hell bent on disrupting the marketplace once again. Whatever you say about them, you’ve got to hand it to them. As they say, fortune favours the bold.

CONTENT HIGHLIGHTS 

• Editor Notes – Deepfakes and Advertising Fraud – A sad state of affairs

We explore the current scenario revolving around deepfakes and advertising fraud in the marketplace and how brands and marketers need to recalibrate their bearings in order to stay relevant to consumers.

• Cover Story – AirAsia “The Amazon of Travel” is coming!

We sit down with Spencer Lee for his thoughts on the next evolution for AirAsia. The company is embarking on the next phase of its vision in becoming a lifestyle portal for travel.

• Out of Home – The Time for Illumination is now with Interlight

Interlight Technology is surely on its way to carving out its own niche in the programmatic marketplace, and we got the inside scoop on their future vision.

• Creative Surge with Edward Ong

Edward Ong never fails to disappoint with his column, and this time round he takes on the topic of being environmentally responsible.

• Malaysia Retail Industry Report

We get the lowdown from the members of the Malaysian Retailers Association (MRA), as they were interviewed on their retail sales performance for the first half of 2019.

You may download the PDF version of MARKETING’s ISSUE 239 by clicking here.  

To advertise, call Jarrod on +6018-220 0682 or email [email protected]

MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media, and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights, and inspiration that can enhance brand strategies.