ISENTIA Enriches Insights with Facebook Topic Data

(Marketingmagazine.com.my) – Asia-Pacific media intelligence company Isentia has announced a new information-sharing partnership with DataSift, the leader in Human Data Intelligence, to provide access to aggregated Facebook topic data.

Facebook topic data contains rich metadata for analytics and insight, with over 60 attributes to filter and analyse content, topics, hashtags and links.

Additionally, every piece of data comes with attached anonymous demographic data including gender, age and location.

“DataSift gives companies the ability to gain valuable insight from the wealth of information now available to them and make informed business decisions,” said Tim Barker, CEO at DataSift.

“Facebook topic data provides businesses with a more in-depth understanding of what their key audiences are sharing and engaging around on the world’s largest social platform in a privacy-safe way.

“We’re delighted to be partnering with Isentia, giving its clients the ability to gain more intelligence on their target audiences.”

Khali Sakkas, Isentia’s Executive Director of Insights said, “This partnership with Datasift is an exciting development for our integrated Insight services. With 1.59 billion people using Facebook around the world, this latest addition to our data will enable us to deliver richer consumer insights and help our clients make more informed strategic business decisions.”

Isentia’s longstanding expertise in consumer and media insights means it will be able to effectively deliver in-depth audience insights around events, brands and issues utilising Facebook topic data.

This will serve as valuable business intelligence for marketing and communication strategies.

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