INTI brings on the Grinch this Christmas - MARKETING Magazine Asia


INTI brings on the Grinch this Christmas

A minute into INTI International University & Colleges’ (INTI) latest Christmas video, audiences are introduced to an interview session between Professor Grin Charlie; a criminal psychologist and detective, well known for his impeccable 99% crime-solvency rate, and Rudolph; an investigative journalist, keen on learning more about the mysterious tale of the one unsolved crime in Professor Charlie’s professional career.

As the story unfolds, audiences learn the tale of Professor Charlie’s one unsolved crime involving a family heirloom, the heirloom’s mysterious disappearance, and the Grinch who stole a family’s Christmas.

Timothy Johnson, Senior Vice President of Marketing, Products & Partnerships at INTI, shared that INTI’s Christmas video aims to present a unique and modern take on the Grinch who stole Christmas.

Timothy said: “The Grinch, which was first introduced by Dr Seuss in the 1950’s, is an old Christmas classic that has evolved over time through several adaptations. We first witnessed The Grinch’s appearance in Dr Seuss’s 1953 book, Scrambled Eggs Super, and then watched the character come alive again in Jim Carrey’s 2000 musical comedy film.”

“Just last year, Illumination Entertainments presented us with an animated form of the Grinch, starring Benedict Cumberbatch, and we, at INTI, thought we could keep the momentum going by presenting our own version of the Grinch. Through the collaborative efforts of our alumni, Jiven Sekar, who manages the Salad Show Productions, our Grinch was presented in a short film, given that short films are a more desirable way of consuming content today,” shared Timothy.

https://www.facebook.com/INTI.edu/videos/2486736788264506/

MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene