Instagram will start hosting full-screen videos as part of a major shakeup of the social platform, as the Facebook-owned company seeks to make itself more relevant in an era dominated by TikTok and YouTube.
That’s the major take-home from a video shared on Wednesday by Adam Mosseri, the head of Instagram. In the video posted to his Instagram and Twitter account, Mosseri said that the social platform no longer wants to be thought of as the “square photo-sharing app,” and will instead lean more into entertainment and video.
Instagram is no stranger to video content, previously offered through things like IGTV, Reels, and Stories, but Mosseri said Instagram would be “embracing video more broadly” going forward, starting with “full screen, immersive, entertaining, mobile-first video,” which sounds a lot like TikTok, whose popularity Mosseri concedes is something Instagram wants to emulate.
Instagram will also start testing recommendations over the next couple of months, showing users in their Feed what they may not be following yet. (The platform actually began testing in this department just this week, with the introduction of topics, which users can opt to see more or less of.)
Users should expect plenty of experimentation in this area “over the coming months,” said Mosseri, and Instagram intends to be more public about what it’s doing and why in the increasingly competitive social media space.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu