In Conversation: What is native advertising?

August 12, 2016
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 Best of Global( –Native advertising is a popular term used in the content marketing world.

Despite is appeal many marketers are still confused on how to approach this new wave of marketing.

•    What is the difference between an advertorial and native advertising?
•    What are the stumbling blocks with this form of advertising?
•    Why did the CEO of New York Times say that with native advertising he was competing for his client’s TV budgets?

Find out all this and more in our conversation with Hando Sinisalu, journalist, founder and CEO of Best Marketing International who was a speaker at the recent Best of Global Digital Marketing conference.

This video series is powered by Malaysia Digital Economy Corporation (MDeC)


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

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Entry Fee:
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Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
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