In Conversation: What is native advertising?

 (marketingmagazine.com.my) –Native advertising is a popular term used in the content marketing world.

Despite is appeal many marketers are still confused on how to approach this new wave of marketing.

•    What is the difference between an advertorial and native advertising?
•    What are the stumbling blocks with this form of advertising?
•    Why did the CEO of New York Times say that with native advertising he was competing for his client’s TV budgets?

Find out all this and more in our conversation with Hando Sinisalu, journalist, founder and CEO of Best Marketing International who was a speaker at the recent Best of Global Digital Marketing conference.

This video series is powered by Malaysia Digital Economy Corporation (MDeC)

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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

SUBMIT YOUR ENTRY