(marketingmagazine.com.my) –Native advertising is a popular term used in the content marketing world.
Despite is appeal many marketers are still confused on how to approach this new wave of marketing.
• What is the difference between an advertorial and native advertising?
• What are the stumbling blocks with this form of advertising?
• Why did the CEO of New York Times say that with native advertising he was competing for his client’s TV budgets?
Find out all this and more in our conversation with Hando Sinisalu, journalist, founder and CEO of Best Marketing International who was a speaker at the recent Best of Global Digital Marketing conference.
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
