In Conversation: What is native advertising?

 (marketingmagazine.com.my) –Native advertising is a popular term used in the content marketing world.

Despite is appeal many marketers are still confused on how to approach this new wave of marketing.

•    What is the difference between an advertorial and native advertising?
•    What are the stumbling blocks with this form of advertising?
•    Why did the CEO of New York Times say that with native advertising he was competing for his client’s TV budgets?

Find out all this and more in our conversation with Hando Sinisalu, journalist, founder and CEO of Best Marketing International who was a speaker at the recent Best of Global Digital Marketing conference.

This video series is powered by Malaysia Digital Economy Corporation (MDeC)