IAA Debate fires up lessons from GE14…

About 100 people gathered at the Royal Selangor Club in Bukit Kiara last week for the 4th International Advertising Association (IAA) Malaysia debate series titled: Big brands are Doomed – Lessons from GE14.

The proposing team supporting the argument that Big brands are doomed was Tho Tuck Woh (CEO of Redberry Media Group), Mellissa Lee (Head of GetResponse Malaysia) and Joy Abdullah (Marketing Director at Benefit Point).

The opposing team which argued Big brands are NOT doomed was Assoc. Professor Abdul Rahim Mohd Saleh (Head of Advertising Programme, UiTM), Fiona Liao (Chief Brand Officer of Prudential Assurance Malaysia) and firebrand scribe R Nadeswaran (Investigative Journalist).  After all arguments were presented, a show of hands by the crowd selected the Opposing Team as winners for the night.

The evening began with an Opening Address about IAA by John D Chacko – IAA Malaysia President, VP IAA Asia Development & IAA World Board Member. IAA Malaysia Vice President Omar Shaari (CEO of Posterscope Malaysia) conducted the proceedings while the grand debate was moderated by Chief Provocateur and IAA Malaysia Honorary Advisor Harmandar Singh aka the Sledgehammer.

After the debate, a free return ticket to Kolkata was given away in the lucky draw by Raman Kukreja Sales Manager of Himalaya Airlines and this was followed by a boisterous evening of networking with makan-makan and minum-minum. Honorary Treasurer Ng Li Lian and her young team kept the evening fluid and enjoyable. The crowd of communications professionals came to party, so the debate was confined to a total of 40 minutes including questions from the audience and the occasional hecklers.

Industry leaders seen trying to have conversations amidst the cacophony of IAA Malaysia’s usual crowd banter were Entropia’s Prashant Kumar, Dentsu LHS’ Tony Savarimuthu, Trapper Group’s Sivanathan Krishnan, Otomotif College’s Prof Abdul Hamid, Amphibia Digital’s Gary Tay, industry stalwart Steve Teoh, MC2 Awards’ Monica Wong, legendary trailblazer Datuk Muralee Menon, Y&R’s Lisa Hezila who is also IAA Malaysia Honorary Advisor and a cast of new recruits for IAA Malaysia’s Young Chapter.

The sponsors who made the event possible were Dentsu Aegis Network (IAA Corporate Member), Messrs Jaffar & Menon, Visual Retale, JDC Brand Truth, Lantern Media and MARKETING magazine.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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