Happy Malaysia Day from MARKETING

(marketingmagazine.com.my) – From social experiments to viral campaigns we saw many interesting initiatives from brands for the Merdeka day celebrations, Malaysia Day is no different.

Today we spotted an interesting spin of the “Saya Anak Malaysia” song launched by ride sharing app Grab making its rounds online. Also featured in the campaign are Jeff Sandhu and Freda Liu radio personalities from BFM’s Enterprise team. Launched today, the video has already reached over 48,000 views on Facebook.

Grab is not the only one singing a sweet tune this Malaysia Day. Looking to rally Malaysians together to support local artists, Armon, a former engineer turned rapper launched an online fundraising campaign supported by the National Cancer Council of Malaysia (MAKNA) on Indiegogo. His main intention for the campaign is to fund his passion of spreading positive messages through music.

To help this this local artist fund his latest song ‘HAMMERHEAD’ which depicts Armon’s brush with alcohol and drug abuse addiction click here.

While you would most likely be packing up to celebrate the long weekend and hopefully humming the catchy “Saya Anak Malaysia” song, before you switch off your computers, we at MARKETING would like to wish YOU Happy Malaysia Day!