GroupM’s Wong See Wei moves to Astro

(marketingmagazine.com.my) – Formerly the CFO and COO of GroupM Malaysia, Wong See Wei has moved on to Astro to head up the network’s media sales.

Replacing Wong Siah Ping, who is currently heading Astro’s Chinese Customer Business, in his new role as Vice President of Astro Media Sales, See Wei will head a team of 100 employees in its media sales divisions.

Reporting to Chong Teck Hiong (TH Chong), Group Director of Astro Media Sales his main mandate would be to drive the company’s advertising revenue and increase the network’s TV ADEX share.

A certified accountant, See Wei started in 2000 as an Associate in Ernst & Young before moving to UMW Toyota Capital Sdn Bhd as accountant in 2003. He later joined Mindshare/GroupM in 2005 as Finance Manager before moving up to the role of CFO and COO of GroupM Malaysia.

Sharing his thoughts on his new role See Wei shared that the move would be an interesting and challenging one with him bringing in a new perspective from the agency world to the client side.

Commenting on his appointment TH Chong, Group Director of Astro Media Sales shared,
“As a thought leader in the media industry, See Wei brings with him invaluable insights that is instrumental in helping our clients grow their business. We believe his experience, entrepreneurship and work ethics will inject new perspective to the evolving media industry.”

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