Grey Group strengthens its APAC leadership team

(L – R) Neil Cotton, Måns Tesch, Nirvik Singh, Marthinus Strydom

(marketingmagazine.com.my) – Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore. The trio will play an instrumental role in deepening Grey Group Singapore’s creative offerings and creative processes, as well as drive the ongoing digital transformation of the company, across the region.

Måns Tesch comes on board in the newly created role of Chief Strategy Officer for Grey Group Asia Pacific in order to lead the strategy teams and set the strategic direction across the region and to oversee Grey’s continued immersion into the areas of innovation, mobile and social.

A well-respected and accomplished strategic and digital veteran he joins Grey from Crispin Porter + Bogusky where he was Chief Strategy Officer for Scandinavia. He led strategy and planning in Stockholm, Gothenburg and Copenhagen, working across the entire client spectrum including; Arla, Carlsberg, Ikea, Infiniti, Scania and Sony. Måns is one of the world’s most awarded strategists and has been recognized as a ‘Digital Pioneer’ by the FWA (world’s leading community for digital creativity).

Marthinus Strydom has been appointed to the role of Global Creative Leader, Team GSK, Grey Group Singapore. He will work closely with Ali Shabaz (Chief Creative Officer, Grey Group, South East Asia) to set the overall creative direction for Grey’s GSK operations. In line with the agency’s reputation for creative excellence, he will be responsible for fostering an even-deeper culture of creativity and accelerate Team GSK’s digital transformation. Over the span of his much-lauded career, Marthinus’ work has been recognized at the D&AD, Webby, Cannes, One Show, Effies, and has been featured on the Gunn Report and other prominent industry publications.

The appointments of Måns and Marthinus follow that of key senior hire, Neil Cotton, who has joined in the dual role of Global Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore. His career has seen him collaborate with many exciting brands such as Coca Cola, Johnson & Johnson, Heineken, Audi, IBM, and Nokia, amongst others.

On the hiring for Grey Group Singapore, Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, & Africa said: “In order to enhance Grey’s core leadership team, we continue to hire world-class talents in Neil Cotton and Marthinus Strydom. They have deep knowledge and proven track records in their specific areas of expertise and their roles are directed towards delivering our very best for our clients.”

On having Måns Tesch on board, he commented, “In today’s dynamic environment, strategy, data and technology all play a crucial role and Måns is one of the world’s most experienced in this field. We want to take Grey to the next level and there is no better person to help us achieve this goal.”