Google has purged 600 apps from its Play Store which were found to employ “disruptive advertising”.
The play from the internet giant shows it is adopting an increasingly aggressive stance against bad advertising practices as it enacts broader reforms to improve its public image. Google’s latest purge follows on from a crackdown on overbearing formats and intrusive devices, such as full-screen mobile ads and obstacles designed to frustrate the user in closing ads down.
Thus far such cleanup operations have been reliant on reports from users but a new machine learning system is allowing Google to be more proactive for the first time.
Outlining the clear-out in a blog post Per Bjorke, senior product manager for ad traffic quality, wrote: “We recently developed an innovative machine-learning based approach to detect when apps show out-of-context ads, which led to the enforcement we’re announcing today.
“We define disruptive ads as ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions.
“While they can occur in-app, one form of disruptive ads we’ve seen on the rise is something we call out-of-context ads, which is when malicious developers serve ads on a mobile device when the user is not active in their app.”
Google has previously taken steps to enhance consumer privacy by banning ad blockers.
source: https://www.thedrum.com/
TIME TO ENTER APPIES
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
SUBMIT YOUR ENTRYMARKETING Magazine is not responsible for the content of external sites.