Global campaign against sexual harassment at Cannes

“Where do you draw the line?” is the message of the latest anti-sexual harassment campaign that is set to roll out at the International Festival of Creativity at Cannes.

Last year, it was revealed that harassment in advertising was far from being erased – with, for example, 20% of women in the industry aged 18 to 24 already having been sexually harassed in the few years they’ve been working.

As reported by ProlificLondon, These ‘TimeTo’ adverts created by ‘Lucky Generals’ are quite clever, in the way that it turns standard interactions into something more sinister. The films are featured below.

TimeTo was co-founded by Women in Advertising and Communications, London, the Advertising Association, and NABS – backed by the ISBA and the IPA – on the basis that sexual harassment is “happening right now, in the UK advertising and marketing industry, and it must be stopped…no one should have to put up with sexual harassment.”

Source: Prolific London

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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