Geometry rules at 2019 Dragons

At the last night’s 2019 Dragons of Asia awards, Geometry won Network of the Year for the fourth year in a row. The network was also awarded Best Campaigns by Country for Australia, India, Japan, Malaysia, Korea, Taiwan and Vietnam.

The Dragons of Asia, started in 2000, has been the platform for the recognition of the best in results-driven marketing communications by agencies and clients across APAC. Its Network of the Year Award was conceived in 2016 and ever since has been awarded to Geometry.

Of the gold winners, Geometry Malaysia’s CIMB Bank campaign titled ‘Sound of a Nation’ was one of the stand-outs. By designing a unique facial recognition algorithm software, the team produced a unique musical melodies.

These melodies were then weaved together into a symphony with the guidance of an all-star musical team, a fitting tribute to celebrate the unity of Malaysia’s diverse ethnicities during Malaysia Day. With this campaign spearheading the agency’s roster of work this year, Geometry Malaysia also won the Red Dragon for the Agency of the Year title.

Diana Cawley, Geometry’s APAC CEO, commented: “The Dragons of Asia recognises not just creativity, but also measurable and meaningful results. Winning Network of the Year for 4 years running is therefore a great testament to the quality of our work. I am really proud of this and want to share the honour with everyone involved at Geometry as well as our clients.”

Mike Da Silva, Director, Dragons of Asia, stated “With the highest number of new agency entrants and more multi Dragon-winning agencies returning, the 2019 Dragons of Asia and the Dragons of Malaysia can be summarised by ground breaking executions, world class use of new digital technology and solid, client-pleasing, measurable results.

The closeness of the Judges scoring this year was reflected the higher number of campaigns which simply could not be separated, making Geometry’s wins right across APAC, even more outstanding”.
The details of the awards that Geometry won are as below.

2019 Dragons of Asia

Red Dragon for Network of the Year

Red Dragon for Agency of the Year: Geometry Malaysia

The following are the Blue dragons for best campaign by each country:

Geometry Australia for the campaign “It’s Beer Season. Retail Summer Campaign Platform for client Lion Beer” for Australia

Geometry Encompass India for the campaign “The beginning of togetherness ” for Hindustan Unilever

Geometry Ogilvy Japan for Band on the can for Redbull Japan

Geometry Malaysia Carlsberg. for Probably the Best Football Beer for Carlsberg Marketing Malaysia.

Geometry Korea for the campaign YouTube Red. Burn the Stage for Google Korea.

Geometry Taiwan for the campaign Kleenex Toilet Karaoke for the Kimberly-Clark Corporation Taiwan

Geometry Vietnam for the campaign Beauty under the Microscope Procter & Gamble Vietnam (Pantene)

Dragons for the Best Campaigns by Category:
⦁ Gold
⦁ Geometry Encompass India; Best Marketing Discipline Campaign (Beginning of togetherness)
⦁ Geometry Malaysia; Best Digital Campaign (CIMB. Sound of a nation)
⦁ Geometry Malaysia; Best Event or Experiential Marketing Campaign (Carlsberg. Probably the Best Football Beer)
⦁ Geometry Australia; Best Best to Business or Trade Marketing Campaign (It’s Beer Season. Retail Summer Campaign Platform)
⦁ Geometry Ogilvy Japan; Best Brand Trial or Sales Generation Campaign (Band on the can)
⦁ Geometry Korea; Best Entertainment Campaign (YouTube Red. Burn the Stage)
⦁ Silver
⦁ Geometry Hong Kong; Best Integrated Marketing Campaign (Popo kitchen)
⦁ Geometry Malaysia; Best Marketing Discipline Campaign (Carlsberg. Probably the Best Football Beer)
⦁ Geometry Encompass India; Best Brand Loyalty Campaign (The beginning of togetherness)
⦁ Geometry Singapore & Ogilvy Singapore; Best Product Launch or Re-Launch Campaign (Shape our tomorrow)
⦁ Geometry Vietnam; Best Brand Trial or Sales Generation Campaign (Beauty under the microscope)
⦁ Geometry China; Best Cause, Charity Marketing or Public Sector Campaign (The charmed helmet)
⦁ Bronze
⦁ Geometry Sri Lanka; Best Brand Building and/or Awareness Campaign (Pond’s Age Miracle ‘I Am My Wise Choices’)
⦁ Geometry Encompass India; Best Small Budget Campaign (Mirror image)
⦁ Geometry Ogilvy Japan; Best Entertainment Campaign (#SuperShadyCompanies)

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene