Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is delighted to share its recent Corporate Social Responsibility (CSR) activity, “From Billboards to Backpacks”, where 40 young children at Yayasan Chow Kit were inspired to embrace upcycling through a fun and engaging event. The children had the opportunity to colour and personalise their own pencil cases, crafted from Big Tree’s upcycled billboard vinyl.
The CSR campaign was held on the 1st of June 2024 at Pusat Aktiviti Kanak-Kanak, Yayasan Chow Kit. A sustainability-focused organisation, Mereka Innovative Education Sdn Bhd, part of the Biji-Biji Initiative, was engaged to lead interactive talks to help the children understand the importance of recycling and upcycling in a lively and approachable manner.
The event also featured a variety of engaging activities — the children enjoyed a mini-game designed to reinforce the day’s eco-friendly message followed by the event’s highlight which was the colouring and personalisation of the upcycled vinyl pencil case session. The event concluded with a shared lunch, fostering a sense of community and reflection on the day’s activities.
“This initiative is very close to our hearts,” shared Big Tree Chief Operating Officer, Stephanie Wong. “We wanted to create a memorable experience for the children of Yayasan Chow Kit while raising awareness about the importance of upcycling. It’s one of the smallest ways we can give back to our community, and we hope to do more as we continue to advance our sustainability efforts,” she ended.
By involving young minds in the creative process, Big Tree aimed to foster a sense of belonging and empowerment within the community. The children learned to see the beauty and value in everyday materials, fostering eco-awareness in a fun and interactive way.
For more information about the campaign, please visit www.bigtree.com.my or follow Big Tree on LinkedIn, as well as Facebook and Instagram @bigtreeoutdoormy.
#FromBillboardstoBackpacks
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
