From Billboards To Backpacks: Big Tree Inspires Creativity And Eco-Awareness At Yayasan Chow Kit

Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is delighted to share its recent Corporate Social Responsibility (CSR) activity, “From Billboards to Backpacks”, where 40 young children at Yayasan Chow Kit were inspired to embrace upcycling through a fun and engaging event. The children had the opportunity to colour and personalise their own pencil cases, crafted from Big Tree’s upcycled billboard vinyl.

The CSR campaign was held on the 1st of June 2024 at Pusat Aktiviti Kanak-Kanak, Yayasan Chow Kit. A sustainability-focused organisation, Mereka Innovative Education Sdn Bhd, part of the Biji-Biji Initiative, was engaged to lead interactive talks to help the children understand the importance of recycling and upcycling in a lively and approachable manner.

The event also featured a variety of engaging activities — the children enjoyed a mini-game designed to reinforce the day’s eco-friendly message followed by the event’s highlight which was the colouring and personalisation of the upcycled vinyl pencil case session. The event concluded with a shared lunch, fostering a sense of community and reflection on the day’s activities.

“This initiative is very close to our hearts,” shared Big Tree Chief Operating Officer, Stephanie Wong. “We wanted to create a memorable experience for the children of Yayasan Chow Kit while raising awareness about the importance of upcycling. It’s one of the smallest ways we can give back to our community, and we hope to do more as we continue to advance our sustainability efforts,” she ended.

By involving young minds in the  creative process, Big Tree aimed to foster a sense of belonging and empowerment within the community. The children learned to see the beauty and value in everyday materials, fostering eco-awareness in a fun and interactive way.

For more information about the campaign, please visit www.bigtree.com.my or follow Big Tree on LinkedIn, as well as Facebook and Instagram @bigtreeoutdoormy.

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