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Female creatives take centre stage
15 Jun
(Marketingmagazine.com.my) – See It Be It, the Cannes Lions initiative to support and develop the industry’s underrepresentation of female creatives, has today announced the 2016 cohort.
The group of high-potential women, who were chosen from over 500 applications and represent a diverse range of global talent, includes:
Marta Fraczek, Senior Copywriter, Saatchi & Saatchi /Interactive Solutions, Poland Lauren Smith, Associate Creative Director, TBWA\Media Arts Lab, USA
Lucy-Anne Ronayne, Creative Director, Havas London, UK Atiya Zaidi, Executive Creative Director, Ogilvy & Mather Karachi, Pakistan Ulrika Plotniece, Creative Director, DDB, Latvia Katherine O’Brien, Associate Creative Director, Code & Theory, USA Knox Balbastro, Regional Associate Creative Director, DigitasLBi, Singapore Scarlett Montanaro, Art Director, AnalogFolk, UK Diana Triana, Creative Director, J. Walter Thompson, Colombia Natasha Romariz Maasri, Associate Creative Director, Ogilvy & Mather, Brazil Marina Cuesta, Associate Creative Director Dieste, USA Krystle Mullin, Senior Writer, FCB/SIX, Canada Carrie Dunn, Writer, 72andSunny, USA Miruna Macri, Art Director, MRM/McCann, Romania Jade Tomlin, Creative Group Head, Hugo & Cat, UK
The group will be brought to Cannes Lions as special guests of the Festival, with airfares and accommodation provided. The See It Be It programme this year features curated mainstage seminars, behind-the-scenes jury room access, specially-designed workshops with awarded senior creatives, one-to-one mentoring from a raft of the most respected, inspiring industry leaders and exclusive networking opportunities.
The inaugural See It Be It Ambassador, Sarah Watson, Global Chief Strategy Officer of BBH, was actively involved in recruitment of participants and will now guide them during the Festival.
“Access and exposure are a huge part of the path to leadership. If you can’t ‘see’ the sort of leader that you might become, then the less likely you are to ‘be’ it,”
“The lack of female creative leadership is widely acknowledged, so it’s now about the speed of action and change. The See It Be It Class of 2016 may be small in number, but with the power of the very best of Cannes Lions behind them, their impact will reverberate around the world.” Sarah shared.
See It Be It was launched in 2014, as a response to industry gender imbalance. Fewer women than men are joining creative ranks and even less will climb the ladder. Worldwide, it’s estimated that only 25% of agency creatives are female and just 3% reach Creative Director level.
The programme is a proven career-accelerator and is now focused on increasing impact by ensuring participants also pass on the benefits of their experience as they progress and continue to advocate for industry gender equality. With this in mind, 2014 See It Be It Alumni, Cheyney Robinson, the recently appointed Chief Experience Officer of Isobar EMEA/APAC, is returning to the Festival this year to mentor the group.
“See It Be It offered the single most powerful dimension (once missing) in my career – a shared mission with a rising global network of incredibly inspired, talented women – who together, can accomplish any task set forth,” said Ms Robinson. “This, with access to the very best of what Cannes can offer, will open doors, shatter glass ceilings of bias and inequity and offer new and exciting futures for this year’s very worthy group of creative women.”
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc. Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram Vaskar Gangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies. Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
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