Facebook’s new dating feature may not be a good idea

5 months ago

Facebook recently launched its dating feature called “Secret Crush” which will give users a chance to match with people from their friends list.

Fast Company‘s Mark Sullivan said at the Facebook F8 developer conference, that the announcement didn’t go down well with some quarters perhaps from people who wished that Facebook would instead prioritise the many pressing issues facing the company.

Secret Crush allows Facebook users to pick up to nine of their friends over whom they’ve been secretly pining away, according to Sullivan. If two people select each other, Facebook Dating will unveil them as a match.

Otherwise, Facebook keeps people’s crushes under wraps — or, at least, as well as any company that recently leaked hundreds of millions of passwords possibly could.

The new service sounds a bit creepy: it means that Facebook learns even more private information about its users that could be potentially embarrassing if leaked or stolen, as Facebook data so often is.

This is perhaps the reason for the lack of enthusiasm from several quarters.



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

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