Facebook Launches Canvas, A New Immersive Mobile Ad Experience

(Marketingmagazine.com.my) – Today, Facebook is announcing the international release of Canvas, a new full-screen, immersive mobile ad experience that loads nearly instantaneously when someone taps on a News Feed ad.

Facebook built Canvas in collaboration with brands and agencies to achieve any objective by giving them a fully customizable space on which to build multimedia stories.

Advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.

Here are some of the additional benefits Canvas creates:

• Native: Canvas was built within Facebook and so it loads as much as 10 times faster than the standard mobile web.
• Fully customizable space: Advertisers can build ads using a mix of video, images, text and call-to-action buttons.
• Available internationally: Any advertiser can start building a Canvas today.
• Space for everyone: Easy to build with no code or software required. Works on both Android and iOS.

Canvas: a better way to tell your brand story and promote your products on mobile