Facebook Launches Canvas, A New Immersive Mobile Ad Experience

(Marketingmagazine.com.my) – Today, Facebook is announcing the international release of Canvas, a new full-screen, immersive mobile ad experience that loads nearly instantaneously when someone taps on a News Feed ad.

Facebook built Canvas in collaboration with brands and agencies to achieve any objective by giving them a fully customizable space on which to build multimedia stories.

Advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.

Here are some of the additional benefits Canvas creates:

• Native: Canvas was built within Facebook and so it loads as much as 10 times faster than the standard mobile web.
• Fully customizable space: Advertisers can build ads using a mix of video, images, text and call-to-action buttons.
• Available internationally: Any advertiser can start building a Canvas today.
• Space for everyone: Easy to build with no code or software required. Works on both Android and iOS.

Canvas: a better way to tell your brand story and promote your products on mobile

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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

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