Etika extends partnership with new VOD service dimsum

(marketingmagazine.com.my) – dimsum, the latest subscription video-on-demand service in Malaysia by The Star Media Group, is giving away 400,000 sets of limited edition angpow packets with unique promo codes for a 2-month free access to dimsum with any purchase of a carton of 330ml Pepsi, Revive Isotonic or 7UP.

To enjoy the offer, customers who have purchased Pepsi, Revive Isotonic or 7UP can log on to www.dimsum.my to register and key in the promo code. Upon successful registration, users will be able to stream on the website or through the dimsum app downloaded from the App Store or Google Play Store.

dimsum Chief Marketing Officer, Lam Swee Kim shared, “We know Chinese New Year is very meaningful and we want to treat our subscribers with something special. That’s how we came up with the collaboration with Etika Sdn Bhd. We believe entertainment is a must- have element during the festivities.”

“For the upcoming Chinese New Year celebration, we wanted to do something different. Our consumers will be pleased to know that they will be in for a treat for the coming festivity. We wanted to show our gratitude to our loyal consumers that have been endlessly supporting us throughout the time.

Hence, we have collaborated with dimsum and inserted a little surprise. For every carton of Pepsi, Revive Isotonic or 7UP (24 x 330ml) purchased, they will receive special angpow packets which are stamped with promo codes allowing two months of unlimited access to dimsum. We hope that we can share and spread the goodness and cheer with our fellow Malaysians celebrating next year’s auspicious festival”, added Etika’s Vice President of Marketing and Business Development, Hemalatha Ragavan.

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