Posted on by Vishnu Devarajan
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Digital pioneer Sanchit Sanga catalyses growth for Admatik, as Strategic Advisor
01 Feb
Sanchit Sanga, a name synonymous with the digital industry regionally and globally, has donned the role of Strategic Advisor for Admatik, a Malaysian born story-tech ecosystem, to guide their next phase of growth into Southeast Asia and beyond.
Since leaving his position of Chief Digital Officer -APAC+MENA role at GroupM, in 2019, he has driven transformation across multiple blue-chip companies, built out capabilities, and helped to scale high-growth adtech businesses. under his leadership, Mindshare won digital agency of the year regionally across multiple years and multiple awards.
With Admatik, Sanchit makes another foray into catalysing the growth of an adtech business – this time one hinged upon what Admatik term “story-tech.”
Admatik is a Malaysia based story-tech ecosystem, building effective advertising solutions across Rich Media, Creative Automation, Real Location-based data, Audience Insights, Social Display, DOOH, and all other pieces which seamlessly flow into “storytelling enhanced with technology for better outcomes” as a principle to deliver real value for advertisers.
Founded by Tony Kan, an industry veteran, who had previously worked with multiple large adtech firms like Vserv, FreakOut etc, Admatik has proudly remained profitable since its inception and is currently in its fourth year of operations, with deep penetration across clients in Malaysia.
With Sanchit on board as a Strategic Advisor, Admatik is poised to grow its footprint in Southeast Asia and bring its solutions across clients in different geographies.
Commenting on his new journey, Sanchit mentioned
‘What Admatik has achieved as a business in Malaysia under Tony’s leadership is truly incredible. Abdul, too, has been a rock in terms of tech acceleration given his wide experience in the digital ecosystem across geographies. They have a unique vision of stitching the dots to create value for advertisers which is increasingly becoming an imperative for all brands and businesses.
They have a solid portfolio of ingredients in their eco-system, and I am really excited to partner with them in their foray into a wider region. Watch out for these guys, they have a remarkable edge and indomitable passion for greatness. I am thrilled to get on this journey with them’.
Welcoming Sanchit on the Advisory Board, Tony and Abdul commented:
‘Admatik is truly honored and privileged to have Sanchit on our team. He is an exceptional digital thinker and his passion to help new ideas come to the fore is something we are grateful to have the chance to tap in to.
We are at a defining moment for Admatik, and we look forward to learning from Sanchit and navigate our next phase of growth across South East Asia’.
