Dheeraj Raina now AdParlor MD

Mindshare’s General Manager and Head of Strategy Dheeraj Raina resurfaces at AdParlor as part of its Malaysia senior leadership team expansion plans.

The strengthening of the team is the result of AdParlor’s growing presence in the market and subsequent bid to enhance capabilities.

Dheeraj Raina, who joins as Managing Director, has over 11 years of industry experience in leadership positions, most recently at Mindshare Malaysia, where he was responsible for driving digital product strategy. At AdParlor, Dheeraj will be responsible for driving the consultancy arm of the business forward and overseeing the development of new creative services.

“Brands in Malaysia face the challenge of speaking to consumers personally, which requires an unprecedented combination of human analysis and consultancy backed by hard data” said Matt Sutton, CEO, AdParlor Asia Pacific. “Dheeraj and his team possesses the high-level strategic insight of working with global brands, and deep consumer understanding that comes with being in-market. With them, AdParlor will deliver a data-driven service to advise our clients on their digital strategy, and enable them to execute.”

“Malaysia is not a one-size-fits-all market,” said Dheeraj. “Greater customisation and personalisation helps marketers to build brand love. I look forward to building on the bedrock of AdParlor’s data and proprietary technology to enhance targeting precision, quality and transparency for marketers, in addition to expanding what we can offer to our clients.”

Joining Dheeraj are Faraz Khan and Shyam Ravishankar as Account Directors, and Eileen Khor as Head of Creative Services.

AdParlor in Malaysia will be the first in the region to introduce an in-house creative services team, led by Khor, who joins the the company from Loki Media. Digital specialists Khan and Ravishankar will be responsible for driving the Axiata and direct advertiser business respectively.

AdParlor Asia Pacific is an insights-led digital consultancy offering strategic planning and execution with technology at the core.