DASHING Nurtures Future Champions On Global Sports Stage

DASHING, Malaysia’s leading brand in men’s perfume and deodorant has introduced the “DASHING Bump-It!” campaign. This digital initiative is designed to inspire and unite Malaysians in supporting our athletes as they strive for global glory in sports.

A statement from the company says, “We believe in the power of sports to bring people together and create lasting change. The “DASHING Bump-It!” campaign exemplifies our commitment to fostering community spirit and supporting the nation’s sporting ambitions.”

Fun and Impactful Way to Show Support

The “DASHING Bump-It!” challenge invites Malaysians to participate in a fun, online fist-bump game.

Each virtual bump translates to a donation of RM0.05*, directly supporting the growth and development of sports. Through the support from the Ministry of Youth and Sports, DASHING is dedicated to creating opportunities for young athletes through the “DASHING Bump-It!” campaign.

The sponsorship efforts will include from among sponsoring sports kits, organizing state-level sports educational programs, and upgrading infrastructure to provide a solid foundation for future sports champions. This campaign runs from 1 July 2024 to 31 August 2024.

The company adds, “Let’s come together as Malaysians to support our athletes and ensure the Jalur Gemilang shines brightly on the world stage. Every bump makes a difference, and together, we can help make our Champion Dream a reality.”

Visit http://DASHINGBumpIt.com to participate in the challenge and follow DASHING’s social media page at https://www.facebook.com/Dashing.MY for updates on products and events.

*The state with the highest number of fist bumps will receive a sponsorship worth up to RM50,000 to further enhance grassroots sports initiatives.


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene