Creativity beyond campaigns

(Marketingmagazine.com.my) – By Malati Siniah

Riding on the Pokemon Go frenzy local digital agency Lion & Lion decided to showcase their new office space in KLCC through a video walkabout tour with several special guests.

Through the video, posted on the agency’s Facebook page, viewers are taken through the new office space which has various Pokemons crawling in the frame.

Speaking to MARKETING on the creative concept behind the video Emily Lim, Managing Director, Lion & Lion Malaysia shared, “We wanted to share our company culture in a way that was fun and engaging. Our creative team of course was up to the task and integrated rare and hard to find Pokemon both inside and right outside our new office.”

Meredith Wallace, the agency’s Group Head of Social & Outreach told us that the agency was now emphasising on the use of social media to promote Lion & Lion.

“Social media is an opportunity for us to show a day in the life at Lion & Lion and our company culture. As our agency has grown, it’s been incredibly important for us to maintain that priority, and, to use social media to innovate every day, even on our own channels,” Meredith added.

The video launched last Tuesday has so far has received over 7,600 views and 53 shares on Facebook.

IPG Mediabrands Malaysia had also launched a video on its Facebook page last Tuesday. The Merdeka+Raya video which was launched in conjunction with the Hari Raya and National Day celebrations tells us to take the time to stop and smell the….Satay!

Bala Pomaleh, CEO IPG Mediabrands shared that the Merdeka+Raya video, which showcased the agency’s various employees ‘frozen’ while enjoying themselves at the company’s Open House, was done by their in-house creative departments.

“The video is aimed at capturing the human side of our agency, and the wonderful personalities and culture that make up our success. We encourage our talents to always push the boundaries of creative expression and these opportunities not only capture their personalities but also their skills and expertise.”

“These are the moments when our talents are able to unleash their full potential, which they may not have a chance to do while working within the boundaries of a client brief. We are all part of the same puzzle, coming together to build an organization that does great work for our employees and our clients.” Bala shared.

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) 
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd 

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

Download event PDF here

More details www.marketingmagazine.com.my/cmo2016