Coway Launches in Singapore To Enhance Well-Being and Everyday Lives For Singaporeans

Coway, the Best Life Solution company, has officially launched its operations in Singapore, further expanding its presence in Southeast Asia.

Trusted by over 10 million homes worldwide and perfected by leading Korean expertise and technology, Coway is set to enhance the quality of life for Singaporeans with its innovative products and heartfelt services. This new venture reinforces Coway’s commitment to promoting well-being in more homes worldwide.

Established in 1989 and headquartered in South Korea, Coway has expanded its global presence with subsidiaries in Malaysia, Vietnam, Thailand, Indonesia, the US, and now Singapore.

Coway has become the undisputed market leader in the manufacturing and distribution of well-being household appliances in South Korea, backed by its state-of-the-art Research and Development (R&D) Center at Seoul National University and the world’s largest indoor water purifier manufacturing plant at Yugu, South Korea.

Coway’s global brand ambassador, 21st century pop icon BTS, has further boosted its visibility and appeal, reaching a broader audience.

In conjunction with Coway’s launch in Singapore, Coway features a complete station domination at Dhoby Ghaut MRT station, showcasing its global brand ambassador – international K-pop sensation BTS, starting 1 August 2024. Singaporeans can win exclusive Coway merchandise by showcasing their most creative photo at Coway X BTS branded MRT station.

For more details, visit Coway Singapore’s Instagram page (@coway.sg) and Facebook page (Coway Singapore).

Mr Kyle Choi, Chief Executive Officer of Coway Malaysia and Singapore shared, “Coway is thrilled to embark on our journey in Singapore, promising to elevate everyday living through our unparalleled water and air solutions, a legacy we have cultivated across 10 million households worldwide.

With our official website now live in Singapore, accessing our diverse range of products has never been easier. From our renowned water purifiers like ICON 2, MATE, and AIS to our air purifier NOBLE and bidet seat FONTANA, we will continuously expand our offerings with more exciting products. Additionally, Coway products will soon be available on Shopee and Lazada as well.”

Understanding Singaporeans’ needs for healthier living, Coway offers products that effortlessly blend into their lifestyles while providing quick, convenient solutions. As pioneers in the global water purifier industry, Coway brings its expertise and innovations to Singapore.

Coway’s water purifiers are certified by the USA Water Quality Association (WQA) and have earned the Reader’s Digest Trusted Brand Platinum award in Malaysia under the water purifier category for eight consecutive years since 2017.

Coway offers two service options for its products: a complimentary one-year Heart Service or Easy Self-Service. The Heart Service includes regular technician visits to check, sterilise, clean, and replace filters and provide free product repairs when necessary.

The Easy Self-Service option caters to Singaporeans’ lifestyles and provides more flexibility for consumers by delivering filters to their doorstep.

A key highlight among Coway’s offerings is the ICON 2 water purifier. Designed to integrate seamlessly into any home, it features a sleek, compact design that optimises countertop space while delivering unmatched functionality.

Available in Snow White and Pebble Gray, it offers advanced functionalities to help customers manage their hydration and health via the IoCare mobile application. This application allows users to track consumption patterns, adjust settings remotely, and monitor filter conditions.

The ICON 2 also boasts an advanced water purification system through Nanotrap filtration technology, removing water contaminants, harmful bacteria and viruses, including Murine Norovirus. Its self-sterilising detachable faucet, with advanced UV sterilisation activating every six hours, ensures the faucet remains free from harmful bacteria and contaminants.

Additionally, customers can enjoy an array of water temperature from cold, ambient to hot for different beverage and culinary needs. With just a touch on the digital control screen, users can choose their preferred volume and temperature presets (45°C, 70°C and 85°C) to suit their specific needs. 

As a market leader and innovator, Coway is dedicated to enhancing the well-being of households in Singapore with its products and services. It believes that all Singaporeans deserve to enjoy healthier, higher-quality lifestyles starting from their homes. For more information about Coway Singapore, please visit www.coway.sg.