Cooler Lumpur launches e-commerce platform as brand extension of the festival - MARKETING Magazine Asia


Cooler Lumpur launches e-commerce platform as brand extension of the festival

Southeast Asia’s first and only “festival of ideas”, The Cooler Lumpur Festival recently launched its e-commerce platform together with its first ever online festive campaign titled Projek Cool Christmas.

Executive Creative Director of The Cooler Lumpur Festival, Hardesh Singh

“Over the past seven installments, we’ve been fortunate enough to be able to grow our festival offerings and following as well as build incredible partnerships with various brands and companies, said Executive Creative Director of The Cooler Lumpur Festival, Hardesh Singh. “In view of the global Covid-19 pandemic, our initial plans of holding an onground festival were cancelled as we made the decision to prioritise the health and wellbeing of all parties involved and giiven the mechanics of doing a digital event coupled with feedback from our various partners and creatives that we work with, we decided to take the time to rethink our approach on how exactly The Cooler Lumpur Festival should evolve,”

As part of the Projek Cool Christmas, The Cooler Lumpur Festival will be showcasing two popular festival tracks namely the pioneering artisanal food creators market of its kind Belly Good Food Market in partnership with Mardi Artisan Grocer and community build project Bikin For Charity in partnership with Ignition Lab.

Hardesh explained that given the formidable festival assets they’ve built including the crowd-favourite the Belly Good Food Market and community initiative Bikin For Charity, they wanted to extend their offerings beyond a physical environment, hence the introduction of the e-commerce platform through the launch of our Projek Cool Christmas campaign. 

“At The Cooler Lumpur Festival, it is our vision to be the leading influential ideas festival in Southeast Asia through dialogue, experience and engagement that can impact communities in a positive and enriching way,” Hardesh said. “We believe that this campaign is part of realising that vision and supporting our amazing local community of creatives in the industry and we view our partnership with Mardi Artisan Grocer and Ignition Lab as an opportune chance to champion the works and livelihood of our creative community and better understand how we can more effectively support their growth.”

The first campaign initiative, which is the Belly Good Food Market, will feature specially curated Christmas food hampers from a selection of local artisanal food creators which are available for purchase via the festival’s e-commerce platform to be delivered directly to customers. The festive hampers are a compilation of each artisanal food creator’s selection of stellar products suitable as either gifts for family and friends or simply to stockpile and use for the upcoming Christmas meals. 

The second campaign initiative, which is the social contribution project Bikin For Charity, invites the community to make a pledge to build wooden furniture that will be donated to selected beneficiaries in need. Upon making a pledge, pledgers can also opt to build the furniture themselves in a pre-scheduled session at Ignition Lab’s premises during the months of December 2020 and January 2021.

Customers are able to purchase Christmas food hampers and make pledges during the month of December 2020. Prices of Christmas food hampers range from RM80 to RM150 whereas pledges to build furniture are RM100 per furniture. For more information on the #ProjekCoolChristmas campaign, check out the website at www.coolerlumpur.com/projekcoolchristmas. To purchase Christmas hampers and make a pledge, log onto http://shop.coolerlumpur.com/.


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