China slams Manchester City

China has labelled Manchester City as being aloof and disrespectful during the club’s pre-season tour in the country.

The reigning English Premier League champions played in the Chinese cities of Nanjing and Shanghai for the Asia Trophy competition, where they won and lost a match.

However, after the club departed the world’s most populous country, Xinhua News Agency, the official state-run press agency, published an editorial with the headline “Chinese fans’ love for Man City goes unreciprocated on home soil” on its English language website.

According to The Guardian, the editorial criticised the club for failing to engage with local media and supporters, said City only came to China to make money, compared to the other two Premier League clubs who were also in the competition, Wolverhampton Wanderers and Newcastle United.

“For the Premier League champions, their appearance in China was nothing more than a commercial obligation, and their lack of enthusiasm and the indifferent treatment of their hosts stands in stark contrast to representatives of other clubs,” said the editorial.

“For Manchester City, they saw their recent success as a reason not to treat Chinese and foreigners with the same respect. Above all, it was an orientalist expectation on display by the Manchester City press relations staff that Chinese media would operate as an extension of their PR department, rather than as serious football journalists.

“An attitude of arrogance and the belief that they were the main attraction to the Premier League Asia Trophy was misplaced and stood in direct contrast to the other clubs.

“Wolves could not do more to engage with fans and even Newcastle, despite arriving under a cloud of off-field negativity, treated China with the utmost respect and dignity. Today those clubs leave China with a new-found respect and new fans; Manchester City leaves China with neither.”

While the Citizens declined to comment on the editorial, they looked to pacify the country by running a story titled “Bernardo and De Bruyne amazed by reaction in China” on its website which showcased how the club engaged with excited Chinese fans, behind-the-scenes of its training sessions and fan sessions.

City Football Group (CFG), which owns the club, sold a 13% stake of the club to the Chinese Media Capital consortium in 2015. In May, City entered into a multi-year partnership with Chinese liquor brand JNC.

In early 2019, CFG purchased Chengdu-based Sichuan Jiuniu FC together with China Sports Capital and Ubtech in a joint venture. It has also launched an eSports team in the country.

source: http://www.thedrum.com


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene