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Top 10 Merdeka Ads 2019 -Celcom Axiata’s Merdeka TVC is ranked No.1
13 Sep
It’s official! Our readers have spoken. The 2019 Merdeka TVC from Celcom Axiata has secured the top spot in after we calculated the votes from our online poll.
Congratulations to the whole team at Axiata and Celcom for this magnificent achievement! Here is the Top 10 list in all its glory.
This year’s MARKETING’s online survey is based on 364 respondents from the industry who are our readers at large.
Enjoy.
1. Celcom Axiata
Axiata & Celcom advance the spirit of independence through technology this National Day. Inspired by true events in 1957, Axiata and Celcom’s 2019 National Day film titled Getaran Pertama chronicles the search for the first choir to sing the national anthem of the soon-to-be independent Malaya.
We follow the adventure of Ahmad Merican, the Music Supervisor of Radio Malaya and his good friend, music teacher and conductor, Tony Fonseka as they take on the task to fulfill Tunku Abdul Rahman’s wish of seeing everyday Malayans – regardless of race, creed and background – uniting as one voice to herald the birth of our new nation.
The heartwarming film will be followed by a special encore performance of “Negaraku”, conducted by the late Tony Fonseka. A feat made possible through deep learning modules that analysed pictures of the conductor, which were then used to map out his facial features in order to render a true-to-life virtual likeness via mixed reality technology.
Partnering with creative agency M&C Saatchi, Axiata and Celcom embarked on a journey to uncover one of the lesser known stories (albeit one of the most inspiring) behind our national anthem.
The tale surrounding the first choir to sing “Negaraku” is brought to life with the help of both the Merican and Fonseka families. First-hand accounts about the choir were gained through interviews and personal anecdotes shared by Tan Sri Ahmad Merican as well as the sons and daughter of the late Tony Fonseka.
Treasured family photographs also served as inspirations, while historical locations like the Tunku Abdul Rahman Memorial became iconic settings that added to the richness of the story. Getaran Pertama is set to be Axiata and Celcom’s most iconic National Day film yet.
“I am heartened this short film that brings to light Malaysia’s spirit of unity resonated deeply with fellow Malaysians. As diverse as our country is in terms of our multiculturalism, Axiata too is stronger when we leverage on the power of diversity as our competitive advantage. In our Group, we have talents representing our varied ethnicities and races in Malaysia as well as employees from 38 nationalities across the globe serving alongside…whilst we may operate regionally as a business, at heart we will always be Malaysian and Axiata is grateful to celebrate the moment Malaysia found its voice, inspired by our Bapa Kemerdekaan together with Tan Sri Ahmad Merican and the late Tony Fonseka. Thank you to all who voted for Getaran Pertama!”, said Axiata Group Berhad’s President and Group Chief Executive Officer Tan Sri Jamaludin Ibrahim.
“We would like to thank all Malaysians who voted for ‘Getaran Pertama’ as the no. 1 Hari Kebangsaan TVC. It is such a great honour for our labour of love to the nation. The TVC was made as a gift for Malaysians, with the utmost intention to remind us our unity in diversity which has been this country’s underpinning foundation to success.
“It also strikes a close sentiment to Celcom that has been standing tall together in building our beloved nation for over 31 years. The core of our success has always been the diversity and dynamism of our people, resembling the country that has been uniquely and strongly built with people of different races and beliefs,” said Idham Nawawi, Chief Executive Officer of Celcom Axiata Berhad.
Getaran Pertama is set to be Axiata and Celcom’s most iconic National Day film yet. Watch the film and the choir’s encore performance on www.celcom.com.my
CLIENT
Axiata Group Berhad & Celcom Axiata Berhad
Axiata Group
Head, Brand & Communications: Fernie Jasmine Abdul Ghani
Specialist, Brand & Communications: Sofia Abd. Aziz
Celcom Axiata
Head of Brand and Marketing: Ginny Phuah Guat Imm
Head of Corporate Brands: Wan Ridzuan Halawah
Advertising Associate: Farhana Yusoff
AGENCY
M&C Saatchi (M) Sdn Bhd
Executive Creative Director: Marzuki Maani
Group Creative Director: Darren Lee
Creative Director: Mundzir Abdul Latif
Associate Creative Director: Low Pooi Yeng
Senior Copywriter: Leonard Leao
Senior Art Director: Adzam Bahrin
BM Copywriter: Yusman Rusdi
Executive Producer: Evelynn Tan
Senior Account Director: Nailul Ali
Associate Account Director: Lee Wei Nee
Senior Account Executive: Ryan Blaydes
PRODUCTION HOUSE
Director : Rajay Singh
Producer / 1st AD : Tek Nam
DOP : Zainuddin Mohamad
Line Producer : De Shen
Production Designer : Budi Gareng
Art Department : Jared / Jesjinder / Calvin
Wardrobe : Darren Siew
Editor : Dave Singh
TC / Online : VHQ Post Malaysia
MUSIC STUDIO
TwoAM Studio
Music : TwoAM Studio
Music Composer : Anton Morgan.
Sound Designer /Engineer : Leong Kit Kuan
Producer : Darna Arminuddin
2. RHB
SYNOPSIS:
FCB Kuala Lumpur’s latest film for RHB Bank dramatises a universal social issue by taking the audience into a colour-coded world, where a clear divide exists between the rich and the poor, the urban and the rural, the employers and the employees, and so on.
The first half of this film depicts a cold and sullen society marred by fear, uncertainty and distrust. Tension builds as groups of people wearing clothes of different colours find themselves in conflict situations.
The climax of this film arrives when one protagonist from each scenario takes the first progressive step by opening the door that had been keeping people apart.
This is when the colours of the clothes turn into white; the only element that had been separating the groups is now removed. With everyone wearing only one colour, the second half of the film naturally takes on a different tone.
The world suddenly becomes warmer, friendlier and closer, as every person now belongs on the same side – the side of progress.
Group Chief
Marketing Officer: Abdul Sani Abdul Murad
Head, Group Brand
Communications: Tunku Hazli Bin Tunku Tolha
Senior Manager,
Digital Brand Management: Elaine Yap
Manager, Group Brand
Communications: Anwar Amin
Project Name: See
Beyond Colour
AGENCY: FCB
Kuala Lumpur
Co-owner & Chief
Executive Officer: Shaun Tay
Co-owner & Chief
Creative Officer: Ong Shi Ping
Head of Account
Management: Sharon Rodrigues
Creative Group Head:
Tjer
Senior Art Director:
James Voon
Copywriters: Megan
Ong, Izham Fazely, Felice Puah
Senior Producer :
Wira Chon
PRODUCTION HOUSE:
KAZ Digital Co.
Executive Producer :
Mohd Effendy bin Harjoh
Producer : Nor
Syamimi binti Ali
Film Director: Rewan
Ishak
Director of
Photography : Koh Yong Beng
1st AD : Aaron Wong
Kang Yong
Line Producer :
Nurul Syazwani binti Ishak
Production
Coordinator : Muhammad Hazwan bin Selamat
Location Manager :
Jamaliah Ibrahim
Wardrobe Stylist :
Chang Luk Long
Make Up Artist :
Muhammad Syafiq bin Abdul Malik
MUSIC COMPOSER & SOUND DESIGN :
GT Records
Executive Producer : Ram Nabil Chia
Producer : Anand Shashidharan
Sound Engineers : Shaktyvel Neelamekan
& Brian Wong
3. Petronas
PETRONAS launched its latest Webfilm ‘UNI’ together with Malaysians counting down the upcoming National and Malaysia Day celebrations at PETRONAS’ 45th Anniversary Celebration concert at The Plaza, PETRONAS Twin Towers, KLCC.
The Webfilm screened live at the event, is about life in a university campus that represents a ‘mini Malaysia’, with different races, languages and values, which also reflects PETRONAS’ Anugerah Kita festive theme for 2019, about the abundance of blessings that have been bestowed on us.
‘UNI’ tells the story of two young men entering university life – the shy Roger Junior Buang from Sabah and the more outgoing Rizwan from Kedah. Roger struggles to adjust to university life, and that makes him an easy target for bullying by Rizwan.
Roger and Rizwan are paired together for an assignment but decided to work separately instead. A stern reminder from their lecturer ensued, leaving them no choice but to stay back over their semester break and complete the assignment, developing their camaraderie and respect for each other in the process.
PETRONAS Senior General Manager of Group Strategic Communications, Zahariah (Liza) Abdul Rahman said: “The web film explores our colourful dynamics as a multicultural society and how at times, it seems like our differences appear to overwhelm us. Yet, at the end of the day, it is those differences that actually bring us closer together. UNI brings out those uniquely Malaysian traits that unite us – understanding and acceptance.
The launch of the Webfilm coincides with PETRONAS’ 45th Anniversary celebration, themed #BersamaMerentasZaman and #OurTimeTogether. The concert today features Malaysia’s top 45 artists over the past four decades including Amy Search, Ella, Jaclyn Victor, M Nasir, Ruffedge and others.
Malaysians are also invited to experience PETRONAS’ first Time Travel Truck for a time capsule adventure through an immersive video experience of the Company’s milestones since its inception in 1974. The truck will be travelling to 22 different locations across 10 states until 14 September 2019. Visitors stand a chance to receive limited edition anniversary enamel pins when they participate in activities at the truck.
PETRONAS is also showcasing the ‘Tree of Tales’ – a digital LED screen installation at Suria KLCC, that tells the story of #OurTimeTogether from 1974 to the envisioned future, from 17-23 August 2019.
The National & Malaysia Day Webfilm can be viewed on PETRONAS’ official YouTube channel, and to find out more about PETRONAS’ 45th-anniversary celebration, visit www.petronas.com/45years
CLIENT: Petroliam Nasional Berhad
Head, Group Strategic Communications: Zahariah (Liza) Bt A Rahman
Head, Communications Management, Group Strategic Communications: Khairul Hisham B Hj Mazlan
Head, Communications Planning, Communications Management: Amy Abrizah Bt Ab Aziz
Project Name: UNI
AGENCY: IPG Mediabrands Sdn Bhd
Executive Creative Director: Chan Woei Hern
Creative Director: Didi Pirinyuang
Creative Group Head: Adzzim Rosli
Copywriter: Adora Roslan
Art Director: Fatin Nabilah Binti Harun
Art Director: Nicholas Lee
BM Copywriter: Marlina Padzil
Executive Producer: Loreen Lim
Producer: Mike Chong
Group Business Director: Mohd Shukri Jai
Associate Brand Director : Victoria Kovalan
Brand Executive: Moses Wee
PRODUCTION HOUSE: Reservoir World Sdn Bhd
Executive Producer : Ryan Khoo
Producer : Sabrina Wong
Film Director: Ismail Kamarul
Director of Photography : Eric Yeong
1st AD : Shane Nunis
Line Producer : Nick Woon
Production Coordinator : Mei Ai, Yen Han, Dixon Yoong, Kale Lau and Sandra Cheah
Wardrobe Stylist : Darren Siew
Make Up Artist : Yuki Ng
MUSIC COMPOSER & SOUND DESIGN : Raof Zamirdin
Sound Engineers : Edwin Sew
4. Grab Malaysia
If there’s one thing that unites Malaysians, it’s our unmatched love and passion for all things yummy and delicious. Although we may still disagree and argue over which nasi lemak is the best in town or what type of durian is the best, it’s undeniable that we Malaysians never discriminate good food.
As such, Iris Chang, Grab Malaysia’s Country Head of Marketing shared that this year Grab is choosing to demonstrate their patriotic pride by celebrating what truly makes Malaysia unique; that is the colourful and flavourful palate of Malaysians. “As Malaysia’s homegrown everyday app, this year, Grab is celebrating Malaysia Day by uniting all Malaysians with the theme #MakanMakanMalaysia, by making it even more convenient for us to satisfy our insatiable Malaysian appetites.
Kicking off the #MakanMakanMalaysia feast is Grab’s Malaysia Day video, appropriately named, ‘Explore the taste of Malaysia’. The video showcases the beauty of Malaysia through every Malaysians favourite pastime; bonding at the mamak stall over a table dressed with an array of signature Malaysian cuisine. The short video explores the breathtaking landscape of our Malaysia yummies through a very different touristic lense of our Malaysian appetite.
Feast your eyes (and stomach) on Grab Malaysia’s ‘Explore the Taste of Malaysia’ video!
CAMPAIGN CREDITS
Project Name: Grab Merdeka – #MakanMakanMalaysia
AGENCY: Fishermen Integrated
Group
Client Services Director: Joyce Gan
Senior
Account Executive: Sarah Koh
Executive
Creative Director: Adam Miranda, Andrew Tan
What truly defines us as Malaysians? Homegrown e-wallet Boost explores this very question in their Hari Kebangsaan short film titled ‘Boost My Malaysia’ this year.
The story follows a young-spirited-curious teenage boy, Ridzuan who is given an essay homework assignment titled ‘My Malaysia’.
What started out as a simple homework has now turned into something far greater in experience as he soon encounters and selflessly helps out every day Malaysians from all walks of life on his way back home from school.
As the short film progresses, Ridzuan begins to connect with and understand the people he meets, and by helping, he slowly gains a better perspective on what an ideal Malaysia would be.
Whether it may be a cleaner Malaysia for everyday Malaysians, a healthier Malaysia for the younger generation, a fairer Malaysia for all businesses to thrive, or a more progressive Malaysia that is technologically savvy, Ridzuan still felt something was missing.
At the core of the film, Ridzuan learns that the most important trait that binds it all for an ideal Malaysia was always in him, kindness. No matter how much we’ve accomplished as a country, we will never progress further if we do not help and Boost one another.
Through this short film, Boost ventured on a journey of asking its followers their hopes and dreams for a Boosted Malaysia which will be collated and shared on Malaysia Day.
Mohd Khairil Abdullah, CEO of Axiata Digital Services, parent company of Boost shared, “Being a homegrown brand has always been our strongest pride.
We believe in pioneering and enabling both change and progress in Malaysia to improve the lives of fellow Malaysians. The ‘Boost My Malaysia’ short film captured a refreshing perspective of a kid – innocent and pure – of what an ideal Malaysia would be and how just a little change in mindset and perspective can help us achieve our aspirations.
Just like the adoption of e-wallets, we were surprised by what ‘change’ and ‘progress’ we can do and achieve just by opening our minds and be willing to embrace newer things.
Most importantly, this short film not only encapsulates the Boost spirit for a better Malaysia but has inspired a series of upcoming activities that give Boost users the opportunities to help fellow Malaysians to collectively build a kinder, cleaner, healthier, fairer and progressive nation.
We also would like to thank everyone who voted for ‘Boost My Malaysia’, we are truly honored to be listed among our fellow Malaysians”.
You
can watch the full video of ‘Boost My Malaysia’ here, enjoy.
Ungku Norliza Syazwan Ungku Halmie, Director of Product & Marketing
Amalina Nadiah Affendi, Marketing Lead
Salihah Nadiah Mohd Noh, Digital Marketing Lead
Cheah May Belle, Marketing Retention Lead
Agency & Production House: Creative Lions Asia
Executive
Creative Director: Sasi The Don
Director:
Soo Wei Wen
Producer:
Nicholas Chin
Script:
Soo Wei Wen
DOP:
Nicholas Chin
Editor:
Wong Shang Shen
Art
Director: Benedict Lazaroo
Stylist:
Yang Azliyang Binti Mohd Yunus
Wardrobe:
Angie Zhi
6. BFM
In less than two weeks, more than 65 of Malaysia’s leading brands have come forward to join thousands of Malaysians in support of the #BersatuForMakan (Unite for Food) campaign and sign the petition started by BFM 89.9 and independent advertising agency Fishermen.
The petition – calling for the inclusion of Malaysia in Netflix’s documentary series Street Food, has garnered more than 19,000 signatures to date, since it was launched on 23 August 2019.
The idea for the campaign and video was conceptualised by Fishermen Integrated as a response to Malaysia being left out of the documentary, despite being renowned for our food. To convince Netflix to feature an episode on Malaysia, Fishermen and BFM are producing a self-funded 30-minute video.
In support of the campaign and video production, Malaysia Airlines has stepped forward as the flight sponsor, with Tune Hotels participating as the accommodation sponsor, while many passionate Malaysians have also chipped in for the project.
The video is made to match the style of the Street Food series, and features local street food businesses and their stories, celebrating them as guardians of the national heritage that is Malaysia’s food. The video will be available for viewing via YouTube on 16 September 2019 – and a special viewing session is also being planned.
CAMPAIGN
CREDITS
Project
Name: Bersatu For Makan
AGENCY: Fishermen
Integrated Sdn Bhd.
Group
Client Services Director: Joyce Gan
ManagingDirector:
Mark Darren Lee
Executive
Creative Directors: Adam Miranda, Andrew Tan
Radio
Producers: Kelvin Yee, Jeff Sandhu, Muhammad Haniff Baharudin
Audio
Engineer: Lawrence Graha
INFLUENCER
MARKETING PARTNER: Ittify Sdn Bhd
SPONSORING PARTNERS: Malaysia Airlines Berhad, Tune Hotels
Public Relations Partner: Rantau Golin
CAMPAIGN
SUPPORT:
70
Malaysian brands
20,000 Malaysians
7. AirAsia & Milo Malaysia (shared same place)
In conjunction with the upcoming National Day and Malaysia Day, AirAsia has launched a thematic campaign “Your Journey, Our Passion” to celebrate Malaysian unity.
Rooted in AirAsia’s culture of putting people first, the 360-degree campaign will leverage on broadcast, digital, print and out-of-home platforms.
The campaign kicked off yesterday with the launch of AirAsia’s National Day and Malaysia Day tribute, “Hidup Bersama”. Narrated by the Prime Minister of Malaysia YAB Tun Dr Mahathir Bin Mohamad and novelist and poet Dato Sri A Samad Said, the video depicts the everyday lives of Malaysians from all walks of life striving together for a better future. AirAsia Malaysia CEO Riad Asmat said, “Malaysia’s strength has always been its people and its diversity.
This year, we wanted to showcase this diversity as a reminder that our strength is because of, and not in spite of, our differences. In that sense, AirAsia is like a microcosm of Malaysia, a place where Allstars of all races, religions and backgrounds have a hand in making us what we are today.”
Title: Hidup Bersama
Client: AirAsia Berhad
Group Head of Branding: Rudy Khaw
Head of Brand Marketing: Trudy Au
Senior Brand Executive: Razak Salim
Creative Director: Prem Kumar
Associate Creative Director: Paul Phang
Art Director: Jen Sern
Designer: Zara Suhaimee
Head of Copy: Alisha Shaharuddin
Copywriter: Ariff Yusof
Producer: Mun Yee Lai
Production House: Reservoir World
Director: Hadi Hamid
Executive Producer: Ryan Khoo
Producer: Tang Sze Kay
DOP: Thng Wai Fong
Editor: Willie Ong
Online/Graphic: Dixon Yoong
Composer: Raof
7. MILO
Reprise, IPG Mediabrands’ full-service integrated communications agency has crafted an inspirational and nostalgic video with well-loved brand MILO this Merdeka and Malaysia Day.
To reinvigorate the Malaysian spirit and rally the nation together, the video showcases some of the most historical and empowering occasions witnessed as a nation.
The video titled ‘Seiring Mencipta Kejayaan, Bersama Kita Raikan’ (translated to mean ‘Creating and celebrating our successes together’) brings to life the big and little moments shared with MILO over the years.
Amir Faiz, Group Creative Director of Reprise said, “The essence of this video is about bringing Malaysians together through defining moments and highlighting the journey we have had with the brand since independence.
MILO’s core brand purpose is about nourishing ambitions, and we wanted to tie these sentiments into a video that celebrates the achievements we have made as a nation.
The messages encapsulated demonstrate that despite our inherent differences, we are capable in reaching great heights through unity, belief and collaboration.”
The video reflects on our journey as Malaysians, with clips of Independence Day, the union of East Malaysia, and defining sporting moments including the Thomas Cup, MSSM (the Malaysia Schools Sports Council) and SEA Games.
CAMPAIGN CREDITS
Project Name: MILO Merdeka
AGENCY: REPRISE Malaysia
Group Managing Director: Darren Yuen
Managing Director: Stanley Clement
Group Business Director: Yippie Yip
Digital Manager: Hoe Hui Ting
Digital Executive: April Chen
Group Creative Director: Amir Faiz
Creative Group Head: Indra Irwan & Woon Szu Jin
Senior Designer: Tay Jia Yun
Copywriter: Muhd Asraf
Head of Production: Denis Gonsalvez
Illustrator: Charukphong Ong
Production House : Passion Plus Sdn Bhd
Film Director : Saiful Shah
Executive Producer: Aaron Lau
Producer : Stella / Kwek
DOP : Saiful Shah
Post Production House : TentoSeven Creative
Producer : Vikster
Graphics : Zeph
Offline Editor : Vikster
Online Editor : Zeph
Audio Hse: Real Time Studio
Producer : Evelyn/ Jen
Sound Engineer : Rodney
CLIENT: MILO Malaysia
Business Executive Officer: Kumaran Nowuram
Consumer Marketing Manager: Raja Nurmaria Murni
Assistant Brand Manager: Jasmine Lim
8. Digi
Meet Sunny, Head Coach of the National Blind Football Team. An inspiring man, he proudly leads an amazing bunch of footballers who, in spite of not having sight, are playing the beautiful game and playing it better than many of us.
He introduces us to his boys and one can feel his pride and fatherly love towards them as he does.
Film Director Barney Chua asks them,
“If there is one game you would like to watch, what would it be?”
“The 1980 Olympic qualifying game,
where Malaysia beat Korea 2-1!” They know the game by heart. Now
it’s time to see it. And that’s where Footbraille comes in.
“We’ve always been dreaming of ideas for
brands that go beyond marketing, and have an impact on society. We
don’t always succeed, but we try”, said Alvin Teoh, ECD of Naga
DDB Tribal.
“Whether in the form of a film, a project,
through technology, or a mash-up of
everything, the aim is to harness the power of ideas and creativity
to create something that people will care about. And to think that
this idea happened over a random conversation at a mamak stalls is
just so surreal,” he adds.
Soon, everyone on this project will get to
witness that special moment when three members of the National Blind
Football team experience that 1980 game like never before.
Coach Sunny leads them to their seats. They get a feel of the device set before them.
Then as Coach Sunny narrates the game to the video that is played, the three footballers feel the ‘ball’ moving across the ‘field’ beneath their fingers. That’s how Footbraille works.
The movement of the ball is pre-tracked and fed to a tablet that controls the ‘ball’ in real time on the little patch of green beneath their hands. This way, the blind get to experience a recorded football match, and soon, even a live one.
We had the honour of witnessing the above experience firsthand, sitting quietly at the side and watching them express frustration at a foul, and laughing and cheering at a goal. It was pretty moving.
This project would not come to be without the collaborative spirit and dedication of many people. From Barney of Mojo Films who helped birth the idea with us over food (it can’t get more Malaysian than that), to Ang of Expedio Designs, a key player in all things tech, and of course to the peeps at Digi, whose involvement, support and advice guided the project to where it is today.
“In Digi, we constantly look for new ways that technology can help connect people to what truly matters to them and help build meaningful connections. And with this breakthrough technology, all Malaysians should have equal opportunity to benefit from the power of internet and technology”, said Bernard Lee, Digi’s Head of Marketing Services.
So, the first phase of Footbraille has passed and we have witnessed the impact of the beautiful game on both the visually impaired as well as those who still possess the gift of sight. From this we realise that there is great potential here.
“Football is a great unifier,” said Barney Chua, “Those who had experienced the euphoria back then are keen to share that feeling and experience with other football fans, even those who weren’t born back then, and those who don’t have the ability to a game live. Thanks to the technology that we have today, we managed to make that wish come true. And by doing so, prove that football and tech can come together to make a nation stronger”, he adds.
“Did we just make history? We would like to
think so. This is only the beginning. The next phase would involve a
live match. Here, and perhaps far beyond our borders. One can dream
right? If a mamak-food inspired idea can get to this spot, it can go
far.” Alvin added.
CAMPAIGN CREDITS
CLIENT: DIGI
Head of Marketing
Services : Bernard Lee
Head of Marcomm :
Lo Wei Tzen
Associate
Principal : Mak Wae Lern
Project Name:
Footbraille
Agency: Naga DDB
Tribal
Executive Creative
Director : Alvin Teoh
Deputy Executive
Creative Director : Paul Lim
Associate Creative
Director : Ellison Fernandez
Creative Group
Head : Shireen Ang
Copywriter :
Audrey Wong & Izzul Iqram
Art Director :
Yeo Lee Kee
Business Unit
Head : Kevin Teh
Associate Brand
Director : Ong Ee May
Project Manager :
Elizabeth Anita
AV Producer :
Stephanie Ooi
Production Team
Film Director :
Barney Chua
Assistant
Director : Zekry Mazlan
Director of
Photography : Jeerasak Intasa
Producer :
Stephanie Ng Yu Lin
Post Production :
Mecanicca EFX Post
Audio Production :
Teoh Eng Hooi
Editor : Faiz
Izal
Technical
Director : Ang Tee Chian from Expedio Design
9. Maxis
This National Day, Maxis is celebrating the diversity of all Malaysians with its #100peratusMalaysia campaign in collaboration with eclectic Malaysian personalities.
To tell this story, Maxis has launched a short film depicting these Malaysian personalities who were taken through a journey of self-discovery. Leveraging the power of technology, they dug deeper into their identities through DNA testing.
Despite results showing that they had a link to various geographical locations around the world, there was one compelling truth – they are all #100peratusMalaysia.
“The premise of our National Day campaign was using technology to not only understand our unique differences in a new light, but also acknowledge that our diversity is what makes us stronger and enables us to achieve great things.
“The more we know ourselves, the more we realise that our differences tell the story of who we are as Malaysians.
At the end of the day, our love for Malaysia, our homeland, is what unites us, and we hope that this campaign will raise the spirits of Malaysians everywhere,” said Tai Kam Leong, Maxis’ Head of Brand and Marketing.
Client: Maxis Broadband Sdn Bhd
Head of Brand & Marketing: Tai Kam Leong
Marketing Communications: Benjamin Woo, Nabil Fauzy & Sailendra Kaliapin
Digital Marketing & Web: Chong Wai Mun, Rebekah Lee
Media & Budget: Lee San San
Agency: Leo Burnett
Chief Creative Officer: Abraham Varughese
Executive Creative Director: Emir Shafri
CD: Walter Teoh
Creative Group Head: Kimberley Yap
AD: Chan Sze Mei
Writer: Idzwan Johar/ Firdaus Kamaluddin
Designer: Amirra Abdul Razak
Head of AV & Digital Content : Jennifer Hendroff
Producer: Alyya Afandi
Brand Director: Jennifer Liew
Production House: Directors Think Tank
Director: Maurice Noone
EP: Pat Singh
Producer: Deshen Heng
DOP: Eric Yong
2nd Unit : Sharul Nizam
Editor: Affandi Jamaludin
Post: APV / 21 HUB
Audio House: TwoAM Music Studios
Social Media Agency: GrowthOps Asia
Digital Agency: Kingdom Digital
SEO Agency: SearchGuru
10. Prime Minister’s Office
WAWASAN
KEMAKMURAN MERDEKA
This video
captures the spirit of Merdeka when a chat unfolds between the Prime
Minister and some young Malaysians he meets. Tun Mahathir reminds us
of the need to appreciate and celebrate our freedom, for it is hard
won. He shares his thoughts on matters related to freedom and
nationhood and emphasizes that it all leads to self-determination of
the nation’s future, their future. His interaction with the youth
is an effective passing of the torch – that it is time for all
Malaysians to come together, united so we can work as one and obtain
the future that we all deserve.
This
Merdeka video too presents the classic Tun. In a relaxed environment
he provides first a quick, witty answer “makan sikit jer” to the
question if he has had breakfast, and a more detailed reflection of
Merdeka memories and his vision of a united future. An “emotional”
end to the video sees our Prime Minister walking away from the
teenagers. It is all too obvious that he is returning to the tasks he
has to shoulder for now and triggers the audience to reflect too.
CLIENT: JABATAN PERDANA MENTERI
Project Manager: Abdul Muhaimin Mohd
Muhayedin, Sufi Yusni Yusof
Deputy Head of Corporate
Communications: Julina binti Johan
Corporate Communications Execs: Azwarni
Herni Che Noh, Rashila Ab Rasid
Project Name: Wawasan Kemakmuran
Merdeka
AGENCY: WORLD COMMUNICATIONS NETWORK
MD/Senior Consultant: Jaffri Amin Osman
Communication Manager: Saidahtul
Fadhillah Abdullah
PR Manager: Syed Azhar Syed Azizuddin
AV Director: Muhammad Nur Ismail
Creative
Director: Shahrul Izhar Ahmad Safian
Art Director: Khairuddin Mohamed
Senior Designer: Gan Soon Bing
Photographer: Tajudin Mohamed
PRODUCTION HOUSE: CHILLI PEPPER
PRODUCTION
Film Director: Adnan Mohd Salleh,
Ashwin Thomas
Producer: Jaya Kumar Thevarajah
Director of Photography: Muhamad
Ridhwan Ibrahim
Assistant Cameraman: Saiful Amri Wahid,
Adam Adnan
Production Manager /Casting: Tengku
Evette Ezureen
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