Category Archives: Breaking News

APPIES 2024 launched with 20 categories this year

The highly acclaimed APPIES  – the annual festival showcasing the best campaigns in marketing is [...]

MAXIMISING IMPACT ON A TIGHT MARKETING BUDGET

By The Malketeer Marketers in Malaysia are facing challenging times as economic uncertainties continue to put [...]

Google CEO warns of more layoffs

Google CEO Sundar Pichai has warned employees that more layoffs are in store at the [...]

Forrester’s Predictions 2024: Only 30% Of Firms In Asia Pacific Will Harness The Transformative Power Of Generative AI

According to Forrester’s (Nasdaq: FORR) 2024 predictions, released today, while most Asia Pacific (APAC) firms see generative AI [...]

EMBRACING AI: MARKETERS ENTHUSIASTICALLY WELCOME THE FUTURE OF WORK, SAYS WORLD FEDERATION OF ADVERTISERS

By The Malketeer In the rapidly evolving landscape of the modern workforce, artificial intelligence (AI) is [...]

OVERCOMING CHALLENGES IN DELIVERING SEAMLESS CONSUMER BRAND EXPERIENCES IN MALAYSIA

By The Malketeer In the ever-evolving landscape of business, brands face the formidable challenge of meeting [...]

THE ROLE OF MALAYSIA’S RISING FEMALE INFLUENCERS VERSUS TRADITIONAL ADVERTISING IN PERPETUATING GENDER STEREOTYPES

By The Malketeer In recent years, the rise of social media influencers has reshaped the landscape [...]

HOW BRANDS CAN AUTHENTICALLY COMMUNICATE SUSTAINABILITY AND CAPTIVATE HEARTS OF THE MALAYSIAN CONSUMERS

By The Malketeer In an era defined by climate change, Malaysian consumers are increasingly demanding that [...]

COULD THIS BE THE YEAR OF SUSTAINABILITY MESSAGING FOR MALAYSIAN MARKETERS?

By The Malketeer As we step into 2024, the reverberations of COP28 linger in our minds, [...]

SAFI & MBCS EMPOWER HIJABI GAMERS TO LEVEL UP WITH CONFIDENCE & SEMBUR (SPRAY), PLAY, SLAY!

Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand that helps [...]