KULT, a digital-first marketing solutions company, has launched OFFSIDE: Kucing vs AI, a new 105-episode football prediction series that brings together a deliberately built AI pundit and a rotating panel of real, unscripted cats. The series is now live daily across dedicated OFFSIDE social channels, with each episode released ahead
Leveraging smart vending technology and Goodday Charge milk to provide targeted, automated nutritional support for underprivileged students nationwide. [From Left to Right] Official Group Photo of VIPs: Suet Ching Teh, Head of Commercial, Etika Sdn Bhd.; Tuan Haji Yusaini bin Salleh, Timbalan Pengarah Sektor Pembangunan Murid, Jabatan Pendidikan Negeri Selangor;
As marketers obsess over Google rankings, a quieter race is unfolding inside ChatGPT, Gemini and other AI assistants. Agencies are now competing to become the answer, not just another search result. For almost three decades, marketers have lived by one golden rule: get to the top of Google. The formula
If Day One of Cannes Lions 2026 celebrated bold ideas, Day Two belonged to the people who make those ideas unforgettable. Across categories ranging from Entertainment and Design to Film Craft and Industry Craft, one message became impossible to ignore: in an era increasingly powered by artificial intelligence, exceptional craftsmanship
During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will enable more
Malaysian sports marketing agency Living Minds has helped execute the Rexona Coolest Football Moments Museum Train for Unilever Singapore, one of the most expansive transit brand activations staged in Singapore this year. The activation, presented by Rexona as Official Sponsor of the FIFA World Cup 2026™, sees a Singapore MRT
A five-minute brand film intended to challenge toxic masculinity has instead become the latest cautionary tale of how good intentions can unravel when storytelling loses its audience. For a company whose very identity is built around hygiene, protection and trust, the biggest mess Dettol has had to clean up this
If Day One of Cannes Lions 2026 is any indication, this year’s festival belongs to brands that dare to challenge conventions rather than simply chase attention. From Puerto Rico’s singing frogs to Brazil’s football pitch transformed into a giant barcode, and from Thailand’s agricultural innovation to Singapore’s purpose-led creativity, the
There was a time when conversations about artificial intelligence at Cannes Lions centred on whether AI would replace copywriters, designers or media planners. That debate now feels dated. Making its Cannes Lions debut this year, OpenAI arrived with a far more significant proposition. AI, it argued, is no longer another
Artificial intelligence has spent the past two years helping marketers create more content, faster. Now it is learning something arguably more valuable: why creative works in the first place. In a move that signals the next phase of AI-powered advertising, WPP has become the first agency network selected to pilot
