For decades, advertising holding companies collected agencies the way old rock stars collected guitars. Every acquisition came with a new logo, a new positioning line and a new promise to clients that this specialist outfit understood consumers better than everyone else. Now, the world’s largest agency groups are quietly taking
Good Things Take 16 Hours. Pizza Hut Malaysia puts its sourdough fermentation process on a public countdown in Bukit Bintang. On 28 April, a large-format digital screen in Bukit Bintang began counting down, showcasing what appeared to be a live stream of rising dough. Alongside it, a simple line: “Our
The next wave of marketing isn’t waiting for permission, it’s already making decisions, shaping culture, and delivering results. In an industry often defined by years of experience, a new generation is quietly and confidently proving that impact isn’t about tenure. It’s about perspective, speed, and the ability to navigate a
There is a moment in Airwallex’s new Arsenal campaign where Spike Lee lets the noise of a North London pub do the storytelling. Pints clink. Opinions fly. Football tribalism collides with financial debate. Somewhere between the banter and bravado, the Australian fintech brand quietly inserts itself into one of the
For decades, “Made in China” was shorthand for mass production. Cheap labour. Anonymous factories. Western logos stitched onto products headed for shelves in New York, London and Tokyo. Now, one Chinese sportswear company wants something bigger: to replace those logos with its own. ANTA Sports, the Chinese sportswear giant that
The Malaysia Media Specialists Association has announced the launch of the 2026 Festival and Awards. The theme for this year is MEDIAVOLUTION: next is now! This theme reflects the seismic changes affecting the industry, and the industry’s ability to evolve and ride through these changes effectively, delivering futuristic solutions to
In this episode of The NexGen Show, we speak with brand marketer Cherry Foo about a journey many young professionals quietly experience but rarely talk about. Cherry talks about starting her career with excitement and a strong passion for brand marketing. “At the very beginning, I really enjoyed the hustle,”
Entermind, a data and AI consultancy, today announced the launch of Confessions of an AI Chatbot, a whitepaper revealing the findings of Malaysia‘s first systematic study of customer service chatbot quality across travel, telecommunications, eCommerce & Wallet, and financial services. Malaysia is investing billions in AI infrastructure. But when a
Creativity has never been more accessible or more forgettable. In a world flooded with AI-generated ideas, templated campaigns, and algorithm-friendly sameness, brands are producing more than ever… and standing out less than ever. The result? Safe work. Beige thinking. Creativity that ticks boxes but leaves no mark. At the Malaysian
But for a few surreal hours in Bangkok, it did. In a city known for spectacle, KFC Thailand managed to turn heads with something both absurd and oddly strategic. Giant branded containers floated down the river, packed with what the brand claimed was 91 tonnes of cheese. Commuters paused. Phones
