By Lorraine Capel A distorted balance. Much of what we are seeing across Out-of-Home today is not the result of declining effectiveness, but of distorted decision-making. Comfort over clarity. Brands are not overspending on digital because it is inherently more powerful; they are overspending because it is measurable, familiar, and
For decades, Out-of-Home (OOH) has been one of Malaysia’s most enduring and powerful media channels. It is visible, unavoidable and embedded into the rhythm of everyday life. From highways and transit corridors to shopping malls, residentials, offices, campuses, and airports, Malaysians encounter OOH almost instinctively as they move through shared
Every Ramadan and Raya season, Malaysian brands seem to compete in the same emotional Olympics. The brief is almost predictable: tug the heartstrings, deliver the twist ending, and cue the tears just in time for buka puasa. This year, however, PLUS Malaysia has chosen a very different route. Instead of
When the CEO won’t swallow his own product, the brand chokes a little too. AdWeek recently carried a sharp, unsparing account of Chris Kempczinski gamely attempting to eat his company’s newest flagship burger on camera. It should have been a lay-up. Instead, it became a small but telling parable about
When a postman turns up at your gate, you expect a parcel. Not a promise. Yet that is precisely what Pos Malaysia Berhad is delivering this school term — not just packages, but possibility. In collaboration with Perbadanan Kota Buku, the national postal operator has helped distribute more than two
By India Fizer INNOCEAN USA’s Barb Sanson on timelines, technology, and making smart trade-offs While technology continues to reshape how content is made, INNOCEAN USA’s VP Group Director of Production, Barb Sanson, believes the core of great production remains unchanged. She explains why alignment, experience, and human judgment are still
Following an overwhelming public response in 2025, Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is set to return with its Hari Raya campaign, ‘Foto Hari Raya Paling Menarik 2026’, running from 28 February to 29 March 2026, inviting Malaysians once again
WPP is not trimming at the edges. It is rewiring the machine. The Guardian reports that the British advertising giant has unveiled a sweeping overhaul aimed at saving £500 million annually by 2028, as it attempts to reposition itself as what CEO Cindy Rose calls a “simpler, lower-cost, AI-enabled business.”
“Have a nice day” used to be a courtesy. Now, at 500 pilot outlets across the United States, it’s data. Burger King is testing AI-powered headsets—branded BK Assistant—that analyse drive-thru conversations and generate aggregated “friendliness scores” based on keywords such as “please” and “thank you.” The system, powered by OpenAI,
Malaysian influencer Muhammad Affizy Mohd Khairy, better known as Agy, has found himself at the centre of a digital storm after his Raya single LaLa Raya triggered widespread backlash across social platforms. According to social listening firm Dataxet Malaysia, 95% of online sentiment surrounding the release was negative, with just
