by India Fizer Lucky Generals is taking advertising beyond its usual pipelines and into the cultural spaces where overlooked talent already thrives. Lucky Generals has launched The Lucky Way, a paid four-month internship scheme designed to tackle one of advertising’s most persistent challenges: its lack of socioeconomic and ethnic diversity. Rather
By Mark Tungate Natalia Forster drew on her career experience to launch VOICE, a unique business therapy lab for individuals and brands. She’s not a consultant – it’s far more personal than that. You only have to dig a little into the stories behind the world’s most valuable brands –
In an industry crowded with hype and “fluff” that too often outpaces substance, Trapper Group is making a bold case that local expertise, disciplined growth, and relentless execution can outpace the world’s biggest networks. Freshly recognized by RECMA (Research Company Evaluating the Media Industry) in the 2026 rankings as the
Every four years, the world behaves strangely. Grown men go quiet. Strangers hug. Entire cities hold their breath at the same time. Somewhere in that chaos, a red can finds its way into trembling hands. Not because anyone needs a drink. Because they need something to hold on to. That
Some brands spend decades trying to find a voice. KitKat spent 70 years building one so recognisable it can now afford to go quiet. In its latest outdoor campaign, “Little Breaks,” created by VML UK, the brand does something that would terrify most marketers. It drops the line. No “Have
Our annual roundups of the Best CNY, Merdeka, and Raya TVCs have grown into a highly anticipated tradition, with reader participation rising from just a few hundred votes to more than 5,000 in recent years. Unlike rankings driven by YouTube views or media spend, our lists are entirely shaped by
There has never been a shortage of blood in art. It spills across battle scenes, drips from martyrdoms, stains history with drama. The kind that shocks, provokes, even sells postcards in museum gift shops. But one kind of blood has been quietly airbrushed out of civilisation’s canvas. Not because it
There was a time when the roar of rally engines carried more than speed. It carried belief. In Malaysia, that belief had a name: Karamjit Singh. Now, that name is finding its way back into public consciousness not through a race, but through cinema. According to a report published in
Every April, in the city of Kawasaki, something remarkable happens. Streets fill with laughter. Tourists lean in, cameras ready. Families stroll alongside couples, some curious, some amused. At the centre of it all, carried with almost ceremonial pride, are oversized phallus-shaped shrines. This is Kanamara Matsuri, a festival that, on
It begins, as most good ideas do, with a small irritation. Not a grand strategic insight. Not a data dashboard blinking red. Just the quiet, universal annoyance of wet slippers rubbing skin raw during Songkran. Anyone who has walked Bangkok’s streets during the Thai New Year knows it well. The
