Giving Fans A New Way To Share Their Football Instincts Before Kickoff The Tiger Football Heat League invites fans to challenge their friends, submit how heated they think each match will be, and compare their football instincts at full time. Tiger Beer is turning up the football season with the
As wellness moves from aspiration to everyday behaviour, research calls on brands to find differentiation and remain relevant Omnicom Media Malaysia’s leading global media and communications agency UM Malaysia, has today announced the launch of a groundbreaking wellness research in conjunction with Global Wellness Day on the 13th of June.
For three decades, Hitz has clung to its title as “Malaysia’s Number One English Radio Station” tighter than a makcik holding her handbag at a bus stop. In a move that has left brand managers questioning everything they hold true about marketing and branding, the station has announced it is
Every marketer knows the feeling. A campaign suddenly takes off and history gets politely rewritten. The idea that felt uncertain in the boardroom somehow becomes “obviously brilliant” in hindsight. The stakeholder who once asked for “three safer options” now confidently remembers supporting it from the beginning. The campaign team smiles
There is a certain confidence in letting a number do the talking. For South Korean electronics giant Samsung, that number is 20. Ahead of this year’s World Cup frenzy, Samsung has unveiled a new pan-European campaign celebrating two decades as the world’s top TV brand not with chest-thumping corporate bravado,
There is a quiet seduction happening in marketing boardrooms across the world. It arrives dressed in the language of efficiency, faster content, smarter targeting, lower costs. It promises to do in seconds what once took teams of strategists weeks to craft. It is, of course, artificial intelligence. And if we
There was a time when luxury advertising revolved around ownership. Bigger homes. Faster cars. Gold cards flashed discreetly across candlelit dinner tables. Today, however, aspiration has quietly changed its address. Visa India’s latest campaign, Infinitely More, starring Bollywood icon Shah Rukh Khan, understands this shift with unusual confidence. Launched this
By now, Malaysians are used to seeing Khairy Jamaluddin in reinvention mode. From politician to radio host, podcast personality to public intellectual, the former Health Minister has remained unusually visible in Malaysia’s public imagination even after stepping away from frontline politics. But his latest move might be his most unexpected
When footballers are told to stick to the game plan, things usually go wrong. Someone misses the impossible pass. A striker ignores instinct. A defender hesitates for half a second too long. Nike knows this better than most. Which is perhaps why its latest World Cup campaign does not begin
There are easier ways to talk about success. You could post a polished case study on LinkedIn. Add a few triumphant metrics, sprinkle in words like impact and engagement, and wait for the congratulatory comments to arrive. Or, if you are feeling brave, you could do something considerably more uncomfortable.
