When it comes to navigating complex markets and driving meaningful growth, few bring the depth of experience and clarify of perspective that Mohamed Adam Wee Abdullah does. With a career spanning leadership roles at Maybank and CIMB Group, Adam has been at the forefront of marketing transformation within some of
Marketing Campaigns Awards Too good to be true? Marketing Magazine Asia has finally done it. This organised, searchable compilation of top Malaysian marketing campaigns is now available in both PDF and online formats, featuring insights by business challenge, campaign synopsis, and key learnings. Searchable by campaign, agency, brand, and year,
By Hando Sinisalu , The Founder of Marketing Parrot B2B There’s a neat little B2B fairy tale many of us grew up with: “B2B is simple. Small target list. Usually the CEO decides. Just send a direct offer (email or direct mail), include lots of technical info, and make the
It was close to midnight when the call came in. Not a briefing. Not a pitch. An SOS. From MERCY Malaysia… President Datuk Faizal didn’t speak in marketing language. There were no decks, no data, no KPIs. Just urgency. Lebanon needed help. And suddenly, everything we do in this industry,
Over the past year, Unifi’s Marketing team has been collecting awards at a rather impressive rate. Putra Brand of the year, Putra Platinum for two years running, MARKIES, Dragon of Asia, Marketing Excellence Awards, HASHTAG Asia and PC.Com. Platinum. Gold. Silver. Bronze. The sort of collection that garners enthusiastic LinkedIn
Dentsu Creative Malaysia has launched “Raya Lebih Fresh Dengan 100PLUS”, a festive campaign developed for 100PLUS that challenges the conventional playbook for beverage marketing during the festive season, moving beyond the drink itself to design a wearable expression of the brand’s core proposition. Raya is a season built on movement,
At first glance they look like they could be scenes out of a Lego movie, although more vivid and fast-paced. But these viral AI videos inspired by the instantly recognisable Lego aesthetic feature dying children, fighter jets and US President Donald Trump – and are in fact pro-Iran propaganda. For
Not long ago, propaganda arrived with ceremony. It wore the authority of state television. It carried the weight of print headlines. You knew where it came from, and you knew what it wanted. Today, it appears between a cooking clip and a football highlight. More often than not, you don’t
Fifteen years in, we’re not here to celebrate longevity. We’re here to confront complacency. The Malaysian Marketing Conference 2026 arrives with a theme that is intentionally uncompromising: FEARLESS. A refusal to play small, dilute ideas, or hide behind consensus-driven decisions that lead to forgettable work. The Malaysian Marketing Conference 2026
By Alyssa Fishman & Katie Jensen These reflections celebrate the coaches, and collaborators whose belief, guidance, and occasional tough love helped define the careers of the women they mentored. Behind many successful careers in advertising are the mentors who quietly shaped them—leaders who challenged, encouraged, and helped others find their
