Category Archives: Advertising

Andrew Lee Appointed as CEO of 4As Malaysia

The Association of Accredited Advertising Agents Malaysia (4As Malaysia) proudly announces the appointment of Andrew [...]

03
May
Why some brands are putting the brakes on Gen AI

By Matthew Keegan With the hype and excitement of last year’s Gen AI boom now [...]

02
May
Reader’s Digest Unveils the Brands and Personalities That Captured Malaysians’ Trust in 2024

On Friday 26 April, 2024 winners of this year’s Reader’s Digest Trusted Brands Awards gathered [...]

02
May
A New Twist! Refreshing Collaboration: Calpis Soda and ‘The Experts’ Unveil Cinematic Fusion

Amy Gan, VP of Marketing at Etika, alongside Raja Jastina Raja Arshad, Executive Producer of [...]

02
May
Chayenne Tan Joins MRTC to Drive Non-Fare Revenue Growth

Mass Rapid Transit Corporation (MRTC) has tapped prolific award-winning marketer Chayenne Tan as its new [...]

30
Apr
GfK’s Radio Audience Measurement is the Single Measurement in Malaysia

GfK’s Radio Audience Measurement (RAM) is the single radio audience measurement for Malaysia’s market, as [...]

29
Apr
Din is never done with advertising.

Khairudin Rahim has exited the marketing communications industry, which he has been a part of [...]

29
Apr
Members of the Malaysian Digital Association (MDA), don’t need to read this

Because you are already aware of how important AI is, as you proudly lead the [...]

29
Apr
What are Sani, Siti, Zalman, Chayenne, Eric and Shazlina up to?

10 ways AI can benefit marketers in the Financial Services category…. 1. Personalised Recommendations: AI [...]

26
Apr
THE SHOUT GROUP AND 7-ELEVEN TEAM UP TO DELIVER A HIP-HOPPING NEW BRAND CAMPAIGN

Earlier this year, FCB SHOUT the creative arm of Malaysian owned and operated creative services [...]

24
Apr