On a humid Jakarta afternoon, a crowd gathers in front of City Plaza. Nothing unusual—until a 30-metre billboard suddenly dissolves into the skyline behind it. A bubble tea tsunami pours down the façade. A dinosaur peeks between buildings. A space-time portal opens where a static poster used to be. Nobody
Sime Darby Property has reappointed WPP Media as its integrated media agency of record in Malaysia after a pitch. The new mandate, effective 16 September 2025, covers all media duties across channels supporting township launches, brand building and demand generation. The partnership centres on a data and technology driven agenda.
In a world where consumers move fluidly across platforms, Media Prima Omnia is proud to partner with brands that embrace integrated, idea-led marketing. As an organisation that is idea-first and platform-agnostic, we’ve created campaigns that connect with Malaysians across mainstream, digital, on-ground and social touchpoints — delivering impactful, award-winning results.
billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, today announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimise planning and performance for OOH advertising. The company’s technology-first approach has fuelled expansion across more than 20 countries
Etika Sdn Bhd, in collaboration with Reef Check Malaysia (RCM) and supported by the Malaysian Recycling Alliance (MAREA), has announced the launch of the Semporna Waste Management Program — a pilot initiative to establish a functioning community-based waste management system in Kg Sri Aman, Semporna. The programme addresses a longstanding
By The Malketeer Most World Cup build-ups follow a familiar formula — sweeping stadium shots, slow-motion sprints, sweaty close-ups, orchestral climax. Instead, adidas has swerved the obvious. It has gone cinematic, cheeky, and culturally elastic with La Preparacíon Americana — a campaign that doesn’t hype goals, but glorifies the messy,
By The Malketeer There was a time when MILO’s biggest cultural moment lived in the school canteen — a metal jug, a green plastic cup, and a queue of sweaty kids after sports day. That memory still warms us. But today, MILO isn’t just fuelling bodies. It’s trying to spark
By The Malketeer Some brand activations try to grab eyeballs. Coway’s latest one tries to open hearts. In a capital city famous for billboards, neon ambitions, and hurried footsteps, Coway has chosen something gentler — turning Kuala Lumpur’s monorail into a travelling sanctuary of everyday wellness. Not wellness as a
In a significant step towards advancing Malaysia’s digital advertising ecosystem, NKMH Media Sdn. Bhd., Adello Malaysia Sdn. Bhd., and Adello Group AG have officially entered into a tri-partite Memorandum of Understanding to jointly drive innovation and adoption of programmatic advertising solutions in Malaysia. The signing ceremony, held in Kuala Lumpur,
By The Malketeer Six seconds. That’s all STING needed to energise Southeast Asia — and, frankly, that’s all most of us get now before people scroll on. Forget brand monologues. Forget sentimental epics for every campaign. STING’s six-second blitz 18 rapid-fire video campaign with Leo Thailand isn’t just a creative
