Malaysia’s advertising market has crossed a psychological threshold. Digital is no longer the future, the challenger, or the “fast-growing segment”. It is the market. By 2024, digital media already commanded 77% of total adex, according to MAGNA. Social media alone accounted for 41%, followed by search at 24% and other
Lunar New Year is a season of movement — families returning home, conversations unfolding around the table, and rituals repeated with renewed meaning. For 2026, Nespresso leans into that spirit with With Love, a Lunar New Year collection inspired by the Year of the Horse, a symbol of vitality, renewal
By Hando Sinisalu The UK’s B2B Marketing Awards 2025 is an annual celebration recognising excellence in business-to-business marketing, spotlighting campaigns and teams that deliver both creativity and measurable commercial results. Here are the key highlights and practical lessons from the award-winning campaigns. 1. Use Creativity to Drive Growth The strongest
In another era, a slightly untidy fingernail in a poster would have passed unnoticed. Today, it becomes a talking point, a meme, and—inevitably—a marketing case study. That is precisely what unfolded when a netizen zoomed in on a Gigi Coffee poster at Pavilion KL and called out the model’s “messy”
Three years into the advertising industry, Nicole Cheah already understands a truth many only arrive at much later — great work rarely succeeds on craft alone. It succeeds, or fails, on people. Now a senior account executive, her trial by fire came during her internship when she was placed in
There is a particular kind of silence that only arrives after life has changed. Not the peaceful kind. The other one. The one filled with half-finished thoughts, unfinished chores, and questions that replay themselves long after the house has gone quiet. Did I do enough today? Did I miss something?
Advertising has always had a complicated relationship with humour. It sells with it, disarms with it, occasionally hides behind it—but rarely turns the joke inward. Cards Against Advertising, a new parody card game launched by Mumbai-based independent agency Motley, does exactly that: it holds up a mirror to agency life
In the world of cargo logistics, most brands talk about speed, scale and reliability. Cathay Cargo has chosen a more audacious starting point: wonder. With its new global brand campaign, How on Earth, Cathay Cargo builds on its long-running “We Know How” platform, but shifts the conversation from credentials to
In an age when brand nostalgia is often reduced to pixelated throwbacks and remix culture for its own sake, Fernleaf’s decision to revisit its iconic 1989 “Ibu” song feels quietly confident — and, more importantly, earned. The new campaign, developed with Havas Malaysia, does not merely update a jingle. It
In 2025, something quietly shifted in Malaysian advertising. Not in technology. Not in formats. Not even in budgets. But in intent. At a time when marketers everywhere were being seduced by AI efficiencies, algorithmic targeting and performance dashboards, a different set of campaigns chose to slow down. They leaned away
