Carousell Chooses Malaysia-based Supahands for platform personalisation

Supahands, the leading end-to-end data labeling partner for Machine Learning and Artificial Intelligence companies, has been selected by Carousell, one of the world’s largest and fastest-growing classifieds marketplace, to further enhance its customer shopping experience.

Carousell is using Supahands to evaluate the search relevance algorithms for its Machine Learning models to further enhance the search and recommendation functions on the Carousell platform—creating a seamless and personalised user experience by showing the customer what they need, when they need it. Since 2020, Carousell has seen significant improvement in the search relevance, that is further validated by an equally significant drop in related user reports.

“In e-commerce, search is everything—if you can’t find it, you can’t buy it. At Carousell, we continuously strive to provide the best possible shopping experience for our users, and creating effective search and recommendation algorithms is a critical part of it. Supahands’ evaluations of our search results have added significant clarity and value to our search and recommendation models, and we are looking forward to further enhancing our technology and supporting our customers—both merchants and buyers—by creating an increasingly relevant, personalised and rewarding content discovery platform,” said Puneet Garg, Head of Data Science and Data Engineering at Carousell.

Supahands’ flexibility and scalability as a data labeling partner has enabled Carousell to enhance their models quickly and effectively, supporting Carousell’s journey to continuously make searching, buying, and selling easier. Carousell has a market presence in Singapore, Hong Kong, Indonesia, Malaysia, the Philippines and Taiwan, and offers a diverse range of products across a variety of categories, including cars, lifestyle, gadgets and fashion accessories.

“Working with Carousell, one of the world’s leading marketplace platforms is very exciting for us. We are truly honored to play a part in their growth journey, and witnessing Carousell’s technological achievements that have improved the marketplace landscape up-close, is a privilege. We are looking forward to a long partnership ahead, and will continue to challenge our own processes to grow alongside Carousell’s increasing demand for quality data,” said Greg Meehan, Chief Revenue Officer at Supahands.