C27 Expands Clientele With Lotus’s Malaysia

C27 recently grew their existing list of clientele to include leading retail chain Lotus’s Malaysia for 2023. The digital enablement firm will now manage Lotus’s digital and social media presence across TikTok, Instagram and Facebook.

“It’s an amazing privilege to be working with Lotus’s, a brand that plays such a huge role in the daily life of Malaysians nationwide,” said C27 CEO Fazil Fuad.

“We aim to further increase Lotus’s share of voice online and ensure Lotus’s delivers its message in bringing the best value to all Malaysians.”

“We hope to elevate Lotus’s online presence further and engage with customers in new and exciting ways,” adds C27’s Creative Director, Michelle Francis.

Within C27’s first month with Lotus’s, one of the Instagram Reels featuring the hypermarket’s staff and  their New Year’s resolutions went viral organically, with close to 25,000 views. 

C27 also recently worked on Lotus’s first ever International Women’s Day campaign where donation bins were set up in selected stores for customers to donate sanitary napkins to young women in rural schools, shining a light on period poverty in Malaysia.

“We’re delighted to be working together with C27 after seeing their creative approach to social media marketing and delivering key results,” said Lotus’s Malaysia Executive Director, Customer, Vivian Yap.

“We believe the partnership with C27 could help us effectively reach and connect with a wider target audience.”

Lotus’s Malaysia is one of the leading retailers in Malaysia, with 65 stores nationwide. It also has the most extensive online grocery home shopping network with over 100 delivery trucks and operations, and is the leading hypermarket seller on Lazada and Shopee.

Testament to its work in delighting customers every day, Lotus’s Malaysia was recognised as the Best Foreign Retailer and Fair Price Shop by the Ministry of Domestic Trade in 2021.

Most recently, Lotus’s was awarded the Putra Aria Brand Gold Awards alongside other brands that were recognised for maintaining meaningful relationships with consumers.