(Marketingmagazine.com.my) – WPP has brought its bespoke agency, TEAMHW, following up from its win on handling the Huawei’s social media, PR and communications duties in the Southern Pacific and Malaysian divisions of its consumer business.
Started up in 2013, TEAMHW is a WPP group providing global communications services to Huawei. While already in Beijing, Shenzhen, Hong Kong, London and Shanghai, this is the first time the unit had been extended to Malaysia.
In Malaysia the account was previously handled by WPP owned group Ogilvy PR.
TEAMHW combines resources from the group’s various branding, digital marketing and PR agencies including Burson Marsteller, Geometry Global and Ogilvy & Mather.
Commenting on the appointment Henry Hsu, COO of Huawei Consumer Business Group, Southern Pacific region shared,
“Huawei has become the new choice of consumers in the region. In the next two years, Huawei wants to become the most loved brand amongst consumers.
We look forward to working with TEAMHW to improve brand affinity and appeal to a wider audience seeking mobile devices so intelligent in function and beautiful in form to deliver beyond consumer expectations. We will also look towards expanding our retail presence and offerings with world class after-sales service to grow our market share across this region.”
Anthony Wong, Global Client Leader at WPP’s TEAMHW added, “As one of the world’s fastest growing mobile device brands, Huawei’s mobile devices look set to give some of the more well-known brands a run for their money. TEAMHW is excited to now be working with the Southern Pacific divisions to help grow acceptance of the Huawei brand and its amazing mobile devices across the key growth markets.”
The appointment came after a review process involving several agencies in Malaysia, in February 2016 with the global launches of the Huawei MateBook and Huawei P9.
The recent launch of Huawei P9 caused quite a stir in Malaysia last month when the brand’s PR agency had to retract a statement made in its press release slamming its competitor.
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background
The Challenge
The Brief
Creative/Media solution
Results
Key Takeaways
Opinions/Discussion
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
Book your seats early: call Ruby on 03-77262588 or email [email protected]
Details: http://best-marketing.eu/events/my
This event is HRDF-Claimable!
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
