Putra Brand Awards' winning brands

Astro marketing team bagged the Putra Malaysian Marketer of the Year 2016

(marketingmagazine.com.my) – Last Friday, top industry players gathered at The Majestic Kuala Lumpur decked in their finest to see if they would carry home a trophy for their brand at the Putra Brand Awards.

Spanning across 24 categories, the awards conveyed stories that captivated and inspired consumers through their various marketing communications initiatives. The winning brands were voted by more than 6,000 respondents through an independent nationwide survey.

“Now in its seventh year, the Putra Brand Awards have come to exemplify that value of ideation, one that solves business problems, drives influence, encourages content sharing – and generate profits,” said Andrew Lee, Organising Chairman of the Putra Brand Awards.

“The awards’ money-can’t buy proposition is unique because the input comes exclusively from consumers.” He added.
In total, 29 Gold awards, 30 Silver awards, and 43 Bronze awards and five special awards were presented to the winners.

Repeating its triple Gold win this year, Samsung won three Gold awards in the Communications Devices, IT and Office and Business Equipment, and Camera categories and a Silver award in the Personal, Household and Outdoor Appliances category.

Other leading Gold award winners included 100 Plus, Carlsberg, Colgate, Dettol, Dutch Lady, Dynamo, Gardenia, IKEA, Maxis, Maybank, Panasonic, Petronas, Taylor’s University, and Toyota.

Other Special awards were presented to U Mobile for Putra Most Enterprising Brand of the Year, Astro marketing team for Putra Malaysian Marketer of the Year, and Datuk Pang Chin Hin, Group Executive Chairman of Mamee-Double Decker as Putra Personality of the Year.

“At the core of strong brands is its business foundation and what the brand aspires to be,” said Dato’ Johnny Mun, President of the Association of Accredited Advertising Agents Malaysia (4As).

“How you communicate is equally important as what you communicate. That’s why it’s important for 4As agencies to create campaigns that resonate with consumers through a compelling story and a guided visualisation.” Johnny added.

Putra Brand Awards 2016 Results

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) 
• Dato Seri Vida – Founder, Pamoga & Qu Puteh 

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

Download event PDF here

More details www.marketingmagazine.com.my/cmo2016

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

BOOK SEATS NOW