(Marketingmagazine.com.my)- Fresh from securing an advertising concession of the Light Rail Transit (LRT) new Line Extension Project from Prasarana Malaysia Berhad, Big Tree Outdoor (BTO), announced a slew of new cost effective offerings to increase their advertiser’s exposure and return on investment (ROI).
Earlier today, BTO was announced as the outdoor agency of choice to manage RapidKL’s two LRT lines – the Ampang line and the Kelana Jaya line – both existing tracks and stations, as well as those all along the new extensions. The advertising concession also includes KL Monorail.
“BTO is honoured to be given the opportunity by Prasarana to continue managing advertising concession for KL Monorail, the Ampang and Kelana Jaya lines including the new extensions. The concession is testament to the great relationship we have with Prasarana and our ability to deliver mutual benefits and value to the concession owners. BTO has big plans for the line extension which would include both external and internal advertising panels, be it static or digital,” said BTO CEO Jeff Cheah, who is also the Outdoor Advertising Association of Malaysia’s (OOAM) President.
RapidKL’s LRT lines will pass through some of the most developed and highly populated areas in the Klang Valley, connecting at Putra Heights, where an integrated station is developed for the two lines to meet, providing a seamless journey to all commuters.
The Kelana Jaya Line Extension begin from Kelana Jaya station and pass through 13 new stations, including Ara Damansara, Subang Jaya and USJ before ending at the Putra Heights Integrated Station, covering a distance of 17.4km. Total length of the Kelana Jaya Line with the new extension will be 46.4km.
Meanwhile, the Ampang Line Extension starts from the Sri Petaling Station and passes through Kinrara, Puchong, and ends at Putra Heights. The extension is 17.4km long with 12 new stations. Combined with the existing line, the total length of the Ampang Line will be 45.1km.
“We are very excited with the prospect of introducing new enhanced media formats for the new LRT extensions, including new technologies and designs,” Jeff shared, adding that the coverage of areas will allow BTO to penetrate into new areas within the KL suburbs, including in Puchong and Subang Jaya, identified as among two high value target markets for advertisers.
The introduction of enhanced media formats and improved aesthetic appearances for all of BTO’s assets are also within BTO’s medium term plans, as these are often associated with better occupancy, greater yield and higher revenue performance for the company.
BTO’s list of digital assets include strategically located sites in prime areas along Jalan Maarof, Jalan Bangsar, Jalan Bukit Bintang and Jalan Sultan Ismail in downtown Kuala Lumpur. BTO’s patented Cubiq digital advertising screens and panels are popular among advertisers as they allow them to creatively and effectively communicate to their customers.
One of the most significant milestones achieved by BTO last year included the launch of the Cubiq@Imbi as well as the Cubiq@Jalan Bangsar. The Cubiq series is BTO’s latest interactive enabled LED spectacular that puts an edge to BTO’s offerings. Cubiq’s digital screens have the capacity to execute synchronised animated multi-screen connectivity.
Another new media idea which was developed by BTO that proved to be a major success was the Cosmic Digital Towers at Nu Sentral. Due to its highly connected and converged location, streams of people walk through the mall daily including rail commuters and working professionals, through its seamless link to “Stesen Sentral” and the surrounding KL Sentral development.
Besides these product and services, BTO also upgraded some of its sites in order to increase the value of the assets. This would help in garnering higher advertising rates and provide organic growth.
“We are constantly striving to lead the way in terms of solutions, innovation and creativity. As such, we are always prepared to help clients deliver their brand strategy and plan outdoor advertising campaigns with our new expanded inventory providing a more comprehensive nationwide network as well as solutions that are different and innovative for our clients,” added Jeff.
A market leader in the OOH advertising industry,
BTO is Malaysia’s undisputed market leader in the OOH advertising industry, with more than 8,000 advertising panels in strategic locations across Malaysia. Established in 1995, BTO together with subsidiaries Gotcha, UPD, The Right Channel and Kurnia Outdoor form the OOH division under Media Prima Berhad, Malaysia’s largest integrated media group.
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