Business Results: The rewarded candidates will have shown their influence and involvement in positive business outcomes – whether its market share, revenue growth, or profit, in a responsible manner.
Case Study: We’ll assess case studies to see how the CMO has led, adapted and embraced the new way of working and delivered campaigns, launched new initiatives that progressed the business health of the company, people and brand. How engagement and impact working together gets results.
Team Results: A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to how the CMO has shown leadership in these critical times, mapping out cohesive and collaborative approaches while optimising team resources in a constantly changing work environment.
Track Record: Breakthrough marketing is far more effective than marketing that borders on mediocrity. We will study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.
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