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Malaysian CMO Awards 2019

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Time to recognise Malaysia’s Best Marketers!

Brave and brilliant marketers deserve fame too.

The first ever Malaysian CMO Awards are here to reward the best in the business of marketing.

Deadline for Entries
18 October 2019

Deadline for Entries
19 October 2018

CONCEPT

Brave and brilliant marketers deserve fame too.
The first ever Malaysian CMO Awards are here to reward the best in the business of marketing. This award is to identify talent, transparency, tenacity, and a take charge attitude.

OBJECTIVE

To recognize and acknowledge the immense contribution, inspiring leadership and trail-blazing achievements in Malaysia’s marketing communications industry. An eminent panel of industry leaders will decide on the winners: all criteria based on results. ENTRY IS FREE!

CATEGORIES

By Discipline

Best Marketer in
B2B Marketing

This category recognises the marketer who has transformed a space where marketing is usually considered as ‘boring’ to one that is creative and generates positive ROI.

Best Marketer in
SME Marketing

Limited budgets and resources are not a deterrent for our marketer in this category. This category recognises the marketer who has grown their brand in the ever evolving SME landscape.

Best Marketer in
Omni-Channel Marketing

This category recognises the marketer who understands all touchpoints and has effectively created a seamless Omni-channel marketing customer journey for his or her brand.

Best Marketer in
Millennial Marketing

It is not easy to understand today’s Snapchat generation but the Marketer who will take home this award knows exactly what makes Millennials tick.

Best Marketer in
e-Commerce Marketing

This category recognises the seasoned e-commerce marketer who has successfully generated profitable interest for their e-commerce brand in a borderless world.

Best Marketer in
Travel & Hospitality Marketing

The travel industry today is more than a glossy ad in a magazine. This category recognises the marketer who understands the travel industry and has produced cutting edge, multi-platform campaigns to inspire today’s travellers. 

Best Marketer in
Sustainable Brand Marketing

This award pays tribute to the marketer who understands and demonstrates the role of brands in pursuit of the definition of a fair and sustainable future.

Best Marketer in
Education & Training Marketing

This category applauds the marketer who has raised the bar in today’s education and training industry with messages that inspire today’s learners to empower their careers with the right education and direction.

Best Marketer in
Media & Content Partnership Marketing

This category accolades the marketer who has utilized the powerful tools of media and content in their campaign executions through smart and valuable partnerships.

Best Marketer in
Customer Experience Marketing

The essence of good marketing lies in how you make your customer feel. This category recognises a marketer who understands this golden rule and has implemented the right strategies to give their customers the best experience.

Best Marketer in
Event & Experiential Marketing

This category recognises a marketer who blends experiential marketing with campaign success. Including landmark events, memorable experiential campaigns with strong ROI results. 

Best Marketer in
Retail & Promotions Marketing

This category recognises a marketer whose sound insight in the retail industry has led to the success of their retail brands while harnessing the power of online retail.

Best Marketer in
Festive Communications Marketing

There is nothing that pulls the heartstrings like a Malaysian festive ad. This category recognises a marketer who has been able to make a lasting impact for their brand through their festive ad campaign.

Best Marketer in
Data & Technology Marketing

This category recognises a marketer who is driven by data and unafraid of exploring new technologies to power their campaigns.

Best Marketer in
Loyalty & Engagement Marketing

Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.

Best Marketer in
Influencer Marketing

KOLs have quickly become an important, sometimes necessary platform for almost every marketing campaign. This category recognises the marketer who has creatively engaged with influencers in campaigns and leveraged their power to produce results.

Best Marketer in
Social Media Marketing

This category recognises the marketer who has been consistent in driving buzz-worthy campaigns on social media. While achieving results that defy the norm.

Best Marketer in
Mobile Marketing

Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.

By Industry

Marketing Trailblazer Award

The  will be bestowed on the marketer who is never afraid to push the boundaries of innovation within their category. This award will go to the brave marketer who has made a difference with fresh thinking and breakthrough work.

  • Marketing Trailblazer - Telco
  • Marketing Trailblazer - Financial Services
  • Marketing Trailblazer - F&B
  • Marketing Trailblazer - Digital
  • Marketing Trailblazer - FMCG
  • Marketing Trailblazer - Media & Entertainment

Rising Marketing Star

The Rising Marketing Star is awarded to the most promising young marketer under 30 who is making waves in the local industry with ground-breaking ideas, strong strategic skills and has a tenacious will to grow in this industry.

  • Rising Marketing Star - Financial Services
  • Rising Marketing Star - Telco
  • Rising Marketing Star - F&B
  • Rising Marketing Star - Digital
  • Rising Marketing Star - FMCG
  • Rising Marketing Star - Media & Entertainment

Malaysian CMO of The Year 2019 (no entries required)

There can only be one! This coveted award honors the marketer who checks all the boxes. The judges will be selecting the deserving winner for this award and will be looking for a leader who has pushed the boundaries and shown the way for new posssibilites. The true game-changer!

MALAYSIAN CMO AWARDS 2018 WINNERS

Best Marketer in B2B Marketing

Ms. Stephanie Caunter (Gold)

Global Director, Marketing & Communications
Catcha Group
Best Marketer in Omni-Channel Marketing
Best Marketer in Omni-Channel Marketing
Best Marketer in Retail & Promotions Marketing
Best Marketer in SME Marketing
Best Marketer in Sustainable Brand Marketing
Best Marketer in Millennial Marketing
Best Marketer in Millennial Marketing
Best Marketer in e-Commerce Marketing
Best Marketer in Event & Experiential Marketing
Best Marketer in Customer Experience Marketing
Best Marketer in Customer Experience Marketing
Best Marketer in Data & Technology Marketing
Best Marketer in Data & Technology Marketing
Best Marketer in Festive Communications Marketing
Best Marketer in Loyalty & Engagement
Best Marketer in Influencer Marketing
Best Marketer in Social Media Marketing
Best Marketer in Mobile Marketing
Best Marketer in Travel & Hospitality Marketing
Best Marketer in Travel & Hospitality Marketing

Ms. Schrene Goh (Gold)

Global Head of Marketing
Malaysia Airlines
Best Marketer in Education & Training
Best Marketer in Education & Training
Best Marketer in Media & Content Partnership Marketing
Marketing Trailblazer - Financial Services
Marketing Trailblazer - Telco
Marketing Trailblazer - Digital
Marketing Trailblazer - FMCG
Marketing Trailblazer - FMCG
Marketing Trailblazer - F&B
Rising Marketing Star - F&B
Rising Marketing Star - Media & Entertainment
Rising Marketing Star - Financial Services
Rising Marketing Star - FMCG
Rising Marketing Star - FMCG
Rising Marketing Star - Digital
Rising Marketing Star - Telco
MALAYSIAN CMO OF THE YEAR 2018
MALAYSIAN CMO OF THE YEAR 2018

Head of Judging Panel:

Greg heads R3 - a global consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. They enable clients to get the competitive edge and a better return on investment from agencies, media and marketing spend. With over 100 people in the US, Asia, EMEA and LATAM, R3 works with nine of the world’s top twenty marketers including Coca-Cola, Unilever, AB InBev, MasterCard, Mercedes Benz, Johnson & Johnson, Samsung and Kimberly Clark.

Greg Paull

Principal 
R3 Worldwide

Invited Judging Panel:

Senior Manager with 35+ years global experience in multinational FMCG companies across Australia, NZ, UK, Africa, Middle East, Latin America and Asia. Branding, marketing and management experiences with Kraft, Coca-Cola and McDonald's. John was also Group CMO, CEO/MD of Khazanah National subsidiaries – Proton and LeapED.

John D Chacko

President
International Advertising Association (IAA) Malaysia 

William is Group Publisher and editor-in-chief of Business Media International (BMI), Southeast Asia's largest business-to-business media owner and publisher. He is the founder of SME magazine which features current news and in-depth analysis plus the annual SME business awards and conferences. William is also President of Enterprise Asia, a regional non-governmental organisation for the promotion of entrepreneurship.

Dato' William Ng

President
Enterprise Asia

Andreas Vogiatzakis (voh-ya-zaki) began his career at advertising agency DMB&B in New York, US and then he joined JWT in Athens, Greece before heading to Asia. In 1997, he launched and ran MediaVest Japan, later merging it with Starcom, with a short stint in between as Wieden & Kennedy's Media Director for Nike, Uniqlo and Ben & Jerry's. In 2003, Andreas moved to Taiwan as the CEO of the MindShare Group and in October 2016, he relocated to Malaysia to lead Omnicom Media Group. Later he became CEO of Havas Media Group Bhd. Since the middle of August this year Andreas has been appointed Group Chief Executive Officer of Star Media Group Bhd taking the Group into its next evolution in the digital transformation journey.

Andreas Vogiatzakis

Group CEO
Star Media Group

A Kuala Lumpur native, Joel was the founder of GroupsMore, which became Groupon Malaysia in 2010, and a charismatic leader within Groupon Asia Pacific. In senior VP roles and as Head of Groupon Asia Pacific from 2013 to 2015, Joel was instrumental in establishing the high-growth business models that propelled the organization into a multibillion-dollar business with thousands of employees across 12 countries. Joel believes in the importance of creating a world-class work culture to inspire employees. He now drives Fave - one of Southeast Asia's fastest growing start-ups, serving tens of thousands of offline businesses and millions of consumers and is one of the leading mobile O2O platforms in the region.

Joel Neoh

Founder
Fave Group

Surina attended high school at SMK Damansara Jaya before moving on to Mara Junior College, Taiping, and then The Wharton School and the University of Pennsylvania where she received dual degrees in Finance and Systems Engineering. She has 17 years of Wall Street experience where she honed her skills advising on multi-billion dollar mergers and acquisitions, capital raising transactions, and served as a member of the Commercial Banking Executive Committee at JP Morgan Chase & Co. She joined MDEC as CEO this year and is driving the national digital economy agenda.

Surina Shukri

CEO
MDEC Malaysia

Albern is a DiGi veteran who has been with the company since 2002. He was appointed chief operating officer in 2014 and prior to that, he was the chief marketing officer responsible for driving the company’s overall revenue growth. He has held previous management roles as head of strategy & new business and co-chief marketing officer. He has been CEO of DiGi.Com and DiGi Telecommunications since April 1, 2015.

Albern Murty

CEO
Digi Telecommunications Malaysia

JUDGING CRITERA

1

Business Results (30%)

Marketing plays a critical role in driving the overall business success of any business. The rewarded candidates will have shown their influence and involvement in a positive business outcome – whether its share, revenue growth or profit.
2

Case Study Results (30%)

We will assess Case Studies as submitted to see how the CMO has led a campaign, launch or new initiative into a true success. How is engagement and impact working together to get results.
3

Team Results (20%)

A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to turnover and a team packed with collaborative performers.
4

Awards (20%)

Breakthrough marketing is far more effective than traditional marketing. We will closely study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.

Nomination Form

Page 1 of 4

Nominations are accepted for client-side senior marketers including CMO/VP/GM/Head of Advertising/Marketing/Retail/Data/Digital in brand marketing. Nominations for Rising Stars are for candidates 30 years and below.
Name of nominee (if not for self, please ensure nominee approves)*
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Nominee’s full designation with name of the organization*
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Nominee’s mobile number or direct office contact number*
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Nominee’s e-mail ID*
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Name of proposer (not required for self nominations)
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Proposer e-mail ID
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Name of Category/Discipline*
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PROFILE OF NOMINEE (200-words brief career profile of nominee)*
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BUSINESS RESULTS (30% score): Share how nominee’s business has performed in 2017 and 2018 – in terms of share growth, revenue growth and profitability (300 words):*
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MARKETING CASE STUDY (30% score): Share nominee’s best case study from a recent marketing campaign in the last 12 months
Background (200 words)*
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Strategy (200 words)*
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Execution (300 words)*
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Results (300 words)*
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THE TEAM (20% score): What has nominee done to build the best marketing team possible, including training, recruitment, structure and results (300 words):*
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AWARDS (20% score): Any marketing or advertising awards won in 2017 and 2018 (list a maximum of 10 pertinent ones): *
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OTHER INFO: Are there any other things you want us to know about your submission? (200 words, if video please include YouTube link):*
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Entry Guidelines:

There is no entry fee for nominations. One person can be nominated for a maximum of four categories, but each submission has to be in a separate Nomination Form each time. Please note this is not a popular choice contest, each nomination per category will be considered as one submission no matter how many times the person is nominated. For duplicate submissions, the one submitted first will be accepted.

All decisions by judges are final, and with the rapid pace industry categories are evolving, judges may opt to create or modify category classifications to recognize deserving submissions.

And where the judges see fit, they may decide on Special Mention or Merit (Silver) awards if they find deserving nominees. This is in addition to the top award in the categories.

A high-res photograph of the nominee must be emailed to ham@adoimagazine.com.

Winners will be revealed on Nov 15, 2019. The CMO Awards Evening will be held on November 15, after the Malaysian CMO Conference on the same day.

Nominations who do not win will remain confidential at all times.

Download the nominations form pdf here:

AWARDS EVENT

Date

15th November 2019

Venue

The Grand Ballroom, Sime Darby Convention Centre,
Jalan Bukit Kiara 1, Bukit Kiara, 60000 Kuala Lumpur.

Registration and Cocktails

6.30pm

7.30pm

Arrival of YB Gobind Singh Deo, Minister of Communications and Multimedia Malaysia

Guests seated and Welcome Speech by Organiser

7.45pm

7.50pm

Official Address by YB Gobind Singh Deo

Official Opening of the Malaysian Chief Marketing Officers (CMO) Awards 2019

8.10pm

8.15pm

Dinner is served

Awards ceremony on stage

9.00pm

10.30pm

Closing & Thank you

pricing for Conference & Awards

Malaysian CMO Conference & Awards

RM 2050 +6% SST


per pax

RM 1850 +6% SST

(for 5 or more)
per pax

Malaysian CMO Conference

RM 1650 + 6% SST


per pax

RM 1500 + 6% SST

(for 5 or more)
per pax

Malaysian CMO Awards

RM 550


per pax

RM 500

(for 5 or more)
per pax
CHEQUE PAYABLE TO:

SLEDGEHAMMER COMMUNICATIONS
(M) SDN BHD 289967–W

22B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Malaysia.

BANK TRANSFER TO:

RHB Bank Berhad

2–14389–000–10505
Swift Code: RHBBMYKL

FOR ENQUIRIES:

Call Ruby / Amira

T: +603 7726 2588
F: +603 7722 5712
E: ruby@adoimagazine.com or amira@adoimagazine.com

SPONSORS

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OUR PARTNERS

Association Partners

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Tech Media Partner

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Media Partners

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Knowledge Partner

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Supporting Partners

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Training Partner

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ORGANISER

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Malaysian CMO Awards Secretariat

Sledgehammer Communications (M) Sdn Bhd (289967-W)
22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.

03-7726 2588

03-7722 5712

ham@adoimagazine.com

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