Malaysian CMO Awards 2019
Time to recognise Malaysia’s Best Marketers!
Brave and brilliant marketers deserve fame too.
The first ever Malaysian CMO Awards are here to reward the best in the business of marketing.
CONCEPT
Brave and brilliant marketers deserve fame too.
The first ever Malaysian CMO Awards are here to reward the best in the business of marketing. This award is to identify talent, transparency, tenacity, and a take charge attitude.
OBJECTIVE
CATEGORIES
By Discipline
Best Marketer in
B2B Marketing
This category recognises the marketer who has transformed a space where marketing is usually considered as ‘boring’ to one that is creative and generates positive ROI.
Best Marketer in
SME Marketing
Limited budgets and resources are not a deterrent for our marketer in this category. This category recognises the marketer who has grown their brand in the ever evolving SME landscape.
Best Marketer in
Omni-Channel Marketing
This category recognises the marketer who understands all touchpoints and has effectively created a seamless Omni-channel marketing customer journey for his or her brand.
Best Marketer in
Millennial Marketing
It is not easy to understand today’s Snapchat generation but the Marketer who will take home this award knows exactly what makes Millennials tick.
Best Marketer in
e-Commerce Marketing
This category recognises the seasoned e-commerce marketer who has successfully generated profitable interest for their e-commerce brand in a borderless world.
Best Marketer in
Travel & Hospitality Marketing
The travel industry today is more than a glossy ad in a magazine. This category recognises the marketer who understands the travel industry and has produced cutting edge, multi-platform campaigns to inspire today’s travellers.
Best Marketer in
Sustainable Brand Marketing
This award pays tribute to the marketer who understands and demonstrates the role of brands in pursuit of the definition of a fair and sustainable future.
Best Marketer in
Education & Training Marketing
This category applauds the marketer who has raised the bar in today’s education and training industry with messages that inspire today’s learners to empower their careers with the right education and direction.
Best Marketer in
Media & Content Partnership Marketing
This category accolades the marketer who has utilized the powerful tools of media and content in their campaign executions through smart and valuable partnerships.
Best Marketer in
Customer Experience Marketing
The essence of good marketing lies in how you make your customer feel. This category recognises a marketer who understands this golden rule and has implemented the right strategies to give their customers the best experience.
Best Marketer in
Event & Experiential Marketing
This category recognises a marketer who blends experiential marketing with campaign success. Including landmark events, memorable experiential campaigns with strong ROI results.
Best Marketer in
Retail & Promotions Marketing
This category recognises a marketer whose sound insight in the retail industry has led to the success of their retail brands while harnessing the power of online retail.
Best Marketer in
Festive Communications Marketing
There is nothing that pulls the heartstrings like a Malaysian festive ad. This category recognises a marketer who has been able to make a lasting impact for their brand through their festive ad campaign.
Best Marketer in
Data & Technology Marketing
This category recognises a marketer who is driven by data and unafraid of exploring new technologies to power their campaigns.
Best Marketer in
Loyalty & Engagement Marketing
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
Best Marketer in
Influencer Marketing
KOLs have quickly become an important, sometimes necessary platform for almost every marketing campaign. This category recognises the marketer who has creatively engaged with influencers in campaigns and leveraged their power to produce results.
Best Marketer in
Social Media Marketing
This category recognises the marketer who has been consistent in driving buzz-worthy campaigns on social media. While achieving results that defy the norm.
Best Marketer in
Mobile Marketing
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
By Industry
Marketing Trailblazer Award
The will be bestowed on the marketer who is never afraid to push the boundaries of innovation within their category. This award will go to the brave marketer who has made a difference with fresh thinking and breakthrough work.
- Marketing Trailblazer - Telco
- Marketing Trailblazer - Financial Services
- Marketing Trailblazer - F&B
- Marketing Trailblazer - Digital
- Marketing Trailblazer - FMCG
- Marketing Trailblazer - Media & Entertainment
Rising Marketing Star
The Rising Marketing Star is awarded to the most promising young marketer under 30 who is making waves in the local industry with ground-breaking ideas, strong strategic skills and has a tenacious will to grow in this industry.
- Rising Marketing Star - Financial Services
- Rising Marketing Star - Telco
- Rising Marketing Star - F&B
- Rising Marketing Star - Digital
- Rising Marketing Star - FMCG
- Rising Marketing Star - Media & Entertainment
Malaysian CMO of The Year 2019 (no entries required)
There can only be one! This coveted award honors the marketer who checks all the boxes. The judges will be selecting the deserving winner for this award and will be looking for a leader who has pushed the boundaries and shown the way for new posssibilites. The true game-changer!
MALAYSIAN CMO AWARDS 2019 WINNERS
Mr. Andrew Pinto (Gold)
Ms. Hani Ezra Hussin (Gold)
Deadline for Entries
26 October 2018
Head of Judging Panel:
Senior Manager with 35+ years global experience in multinational FMCG companies across Australia, NZ, UK, Africa, Middle East, Latin America and Asia. Branding, marketing and management experiences with Kraft, Coca-Cola and McDonald's. John was also Group CMO, CEO/MD of Khazanah National subsidiaries – Proton and LeapED.
Prof. John D Chacko
International Advertising Association (IAA) Malaysia
Judging Panel:
William is Group Publisher and editor-in-chief of Business Media International (BMI), Southeast Asia's largest business-to-business media owner and publisher. He is the founder of SME magazine which features current news and in-depth analysis plus the annual SME business awards and conferences. William is also President of Enterprise Asia, a regional non-governmental organisation for the promotion of entrepreneurship.
Dato' William Ng
President
Enterprise Asia
Andreas Vogiatzakis (voh-ya-zaki) began his career at advertising agency DMB&B in New York, US and then he joined JWT in Athens, Greece before heading to Asia. In 1997, he launched and ran MediaVest Japan, later merging it with Starcom, with a short stint in between as Wieden & Kennedy's Media Director for Nike, Uniqlo and Ben & Jerry's. In 2003, Andreas moved to Taiwan as the CEO of the MindShare Group and in October 2016, he relocated to Malaysia to lead Omnicom Media Group. Later he became CEO of Havas Media Group Bhd. Since the middle of August this year Andreas has been appointed Group Chief Executive Officer of Star Media Group Bhd taking the Group into its next evolution in the digital transformation journey.
Andreas Vogiatzakis
Star Media Group
Albern is a DiGi veteran who has been with the company since 2002. He was appointed chief operating officer in 2014 and prior to that, he was the chief marketing officer responsible for driving the company’s overall revenue growth. He has held previous management roles as head of strategy & new business and co-chief marketing officer. He has been CEO of DiGi.Com and DiGi Telecommunications since April 1, 2015.
Albern Murty
Digi Telecommunications Malaysia
A Kuala Lumpur native, Joel was the founder of GroupsMore, which became Groupon Malaysia in 2010, and a charismatic leader within Groupon Asia Pacific. In senior VP roles and as Head of Groupon Asia Pacific from 2013 to 2015, Joel was instrumental in establishing the high-growth business models that propelled the organization into a multibillion-dollar business with thousands of employees across 12 countries. Joel believes in the importance of creating a world-class work culture to inspire employees. He now drives Fave - one of Southeast Asia's fastest growing start-ups, serving tens of thousands of offline businesses and millions of consumers and is one of the leading mobile O2O platforms in the region.
Joel Neoh
Fave Group
Datuk Kamal Khalid is the Group Managing Director of Media Prima Berhad since 2 August 2017. He has been with Media Prima since May 2009 and had held various positions including Chief Executive Officer, Television Networks, Chief Operating Officer, Group Shared Services and Chief Operating Officer, Business Development and International. Prior to that, he served as Head of the Communications Unit in the Prime Minister's Office for 6 years. He had also worked in the financial services sector in banking and private equity financing and at the Kuala Lumpur Stock Exchange (now Bursa Malaysia). Currently, he is a member of UniKL Industry Advisory Board, Marketing Committee of Football Association of Malaysia (FAM) and sits on the Board of Malaysia External Trade Development Corporation (MATRADE).
Datuk Kamal Khalid
Media Prima Bhd
GALLERY
JUDGING CRITERA
Business Results (30%)
Marketing plays a critical role in driving the overall business success of any business. The rewarded candidates will have shown their influence and involvement in a positive business outcome – whether its share, revenue growth or profit.Case Study Results (30%)
We will assess Case Studies as submitted to see how the CMO has led a campaign, launch or new initiative into a true success. How is engagement and impact working together to get results.Team Results (20%)
A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to turnover and a team packed with collaborative performers.Awards (20%)
Breakthrough marketing is far more effective than traditional marketing. We will closely study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.Nomination Form (Open on October 2020)
Entry Guidelines:
All decisions by judges are final, and with the rapid pace industry categories are evolving, judges may opt to create or modify category classifications to recognize deserving submissions.
And where the judges see fit, they may decide on Special Mention or Merit (Silver) awards if they find deserving nominees. This is in addition to the top award in the categories.
A high-res photograph of the nominee must be emailed to [email protected].
Winners will be revealed on Nov 15, 2019. The CMO Awards Evening will be held on November 15, after the Malaysian CMO Conference on the same day.
Nominations who do not win will remain confidential at all times.
AWARDS EVENT
Date
Venue
Jalan Bukit Kiara 1, Bukit Kiara, 60000 Kuala Lumpur.
Registration, Cocktail Reception and Networking
6.00pm
6.45pm
Guests to be seated
Arrival of YB Tuan Gobind Singh Deo, Minister of Communications and Multimedia Malaysia
7.00pm
7.15pm
Welcome Speech by Organiser
Official Address by YB Tuan Gobind Singh Deo
7.30pm
7.45pm
Momento Presentation & Group Photo with all winners on stage
Dinner served with Live Performance
8.00pm
8.45pm
Awards Ceremony on Stage (Part 1)
Band Continues Performing
9.20pm
9.45pm
Continuation of Awards Ceremony on Stage (Part 2)
Close & Thank You
11.00pm
pricing for Conference & Awards
Malaysian CMO Conference & Awards
RM2,050 + 6% SST
per pax
RM1,900 + 6% SST
per pax
Malaysian CMO Conference
RM1,650 + 6 % SST
per pax
RM1,550 + 6% SST
per pax
Malaysian CMO Awards
RM 8000 + 6%SST
PREMIUM
RM6000 + 6% SST
GOLD
RM 600 +6% SST
SEAT
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Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Malaysia.
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FOR ENQUIRIES:
Call Ruby / Amira
T: +603 7726 2588
F: +603 7722 5712
E: [email protected] or [email protected]
SPONSORS
BEVERAGE SPONSORS
OUR PARTNERS
Association Partners
Media Partners
Knowledge Partner
Supporting Partners
ORGANISER
Malaysian CMO Awards Secretariat
22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.
03-7726 2588
03-7722 5712